Product Marketing Manager, Channel

4 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators.

Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work!

As a Product Marketing Manager, Channel, you will play a critical role in driving the success of our channel partners by developing and executing go-to-market (GTM) strategies, enablement programs, and messaging frameworks tailored to their needs. Your focus will be on supporting and empowering channel partners with the tools, training, and insights they need to effectively market and sell Yext’s solutions.

In this role, you will work closely with Channel Sales, Partner Success, Product, and Marketing teams to ensure our reseller ecosystem thrives. Your ability to translate complex product capabilities into clear value propositions, build scalable enablement programs, and optimize reseller marketing strategies will be key to your success.

What You’ll Do

GTM Strategy for Channel Partners

• Define and execute the GTM strategy for channel sales, aligning with overall company goals.
• Develop regional and market-specific channel strategies, tailoring messaging and enablement approaches.
• Partner with Demand Generation and Channel Marketing to launch marketing campaigns that support partner pipeline growth and revenue generation.

• Own all product launch communications for channel partners, including enablement materials, FAQs, release notes, and partner newsletters.
• Translate complex product capabilities into clear, partner-ready messaging that emphasizes customer value.
• Equip partners with talk tracks, sales collateral, and customer-facing content to communicate new features effectively.
• Collaborate with Product, Product Marketing, and Enablement teams to ensure partners are ready at launch and aligned with Yext’s go-to-market motion.

• Craft clear, differentiated messaging and value propositions that empower resellers to effectively position Yext’s solutions.
• Develop competitive positioning frameworks that help resellers differentiate against alternative solutions.
• Ensure brand consistency across all reseller-facing marketing materials, co-branded content, and sales presentations.

• Build and optimize co-branded marketing assets, campaign templates, and lead generation toolkits to help channel partners accelerate pipeline growth.
• Develop and manage a partner portal or Partner Relationship Management (PRM) system for self-service access to marketing and sales enablement resources.
• Partner with channel marketing teams to create lead generation strategies and demand-generation campaigns that support partner success.

• Develop and execute a channel partner enablement strategy to drive sales and customer success.
• Create and maintain a channel partner playbook, including positioning, objection handling, and competitive insights.
• Design and deliver training sessions, webinars, and workshops to educate channel partners on product positioning, sales strategies, and best practices.
• Collaborate with Sales and Partner Success teams to enhance partner onboarding and ongoing support programs.

• Conduct competitive analysis to provide channel partners with insights that improve positioning and sales effectiveness.
• Develop partner-facing competitive intelligence, battle cards, comparison guides, and training materials.
• Monitor market trends, customer needs, and competitor strategies to inform channel GTM…