Digital Growth Lead

About The Role

We're looking for a hands‑on growth marketer to own Exa's paid channels and website, and scale them from early traction to $1M+/month in spend. You'll manage our agency partners while running key channels yourself, build and refine our measurement infrastructure, and determine which channels actually work for converting enterprise buyers as we scale up spend. This is hands‑on, high‑ownership work that involves building programs from zero and scaling them fast.

• Running and optimizing campaigns across Google, Meta, Tik Tok, Instagram, You Tube, Linked In, Reddit, and X, managing budgets, testing creative, and driving down CAC week over week.
• Managing exa.ai as a conversion surface, shipping landing pages, running A/B tests, fixing funnel leaks, and building pages specific to verticals, personas, and use cases.
• Our paid media agency relationship: setting priorities, reviewing performance, and deciding what stays outsourced versus comes in‑house as we scale.
• Scaling campaigns from self‑serve developers to large enterprise buyers.
• Testing 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what’s converting.
• Standing up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.
• The growth model and dashboards: tying every dollar to pipeline contribution, ACV influence, and win rate.

• A channel operator who has actually been managing campaigns on platform, not just reviewing dashboards, and knows what a good campaign structure looks like.
• Web‑fluent, able to ship landing pages fast, run experiments with real rigor, and navigate the modern web stack.
• AI‑native, using the latest AI tools to accomplish work faster and with higher quality, with a strong instinct to automate.
• Analytically rigorous, capable of measuring the incrementality of a test with statistical significance and resisting the urge to declare a winner too early.
• A creative marketer who enjoys devising new marketing campaigns, creative angles, and copy that resonate with technical and enterprise buyers.
• Comfortable with ambiguity and building from zero, showing high grit and hunger.
• Excited to advocate for Exa, deeply caring about building perfect search.

• 2‑4 years of experience managing digital marketing campaigns at a high‑growth SaaS or AI company.
• Hands‑on experience with Google Ads and/or Meta Ads Manager.
• Managed $50K‑$250K/month in spend and scaled budgets while maintaining efficiency.
• Set up or significantly improved conversion tracking and attribution.
• Worked with creative teams or agencies to iterate on ad concepts at high velocity.
• Shipped landing pages and run conversion experiments on a B2B site.

This is an in‑person opportunity in San Francisco. In addition to premium healthcare benefits (medical, dental, vision), we also offer fertility benefits and a monthly wellness stipend to all of our employees.

Compensation Range: $130K – $200K