Growth Marketer; B2C

About Your Role

As a Growth Marketer at Pogo, you'll join our paid acquisition team and run paid for our consumer mobile app – across digital.

• Run consumer paid acquisition across paid social (Meta, Tik Tok, Snapchat), programmatic/DSP, and unconventional channels.
• Handle the technical side of mobile app marketing – MMPs (Apps Flyer, Adjust, Branch), attribution, SKAdNetwork.
• Contribute to channel and budget strategy alongside the team – work together to figure out what to test, scale, and cut.
• Apply analytical rigor to every spend decision – CAC, ROAS, LTV, payback, attribution.
• Partner with marketing, creative, and product on ad creative, landing pages, and full‑funnel optimization.
• Test, iterate, and scale what works.

• Likely 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar – where paid was a serious lever.
• Strong technical chops on mobile app marketing – MMPs, attribution, SKAdNetwork.
• You’ve run multiple paid channels. Strong POV on what works where and how budget should move.
• You back every spend decision with data – CAC, ROAS, LTV, payback, attribution.
• You’ve worked at a fast‑growing organization with real ownership. You don’t need to be told what to do.
• You actively use AI tools in your workflows.
• Bonus: mobile gaming background; out‑of‑home or direct mail experience.

• Own paid acquisition across multiple channels for a well‑loved consumer app (4.8 stars across 130K reviews).
• Have real influence over budget and strategy. You won’t just manage campaigns – you’ll help decide where we invest, where we pull back, and our overall consumer growth strategy.
• Move quickly and experiment often. We value calculated speed and iteration.
• Partner closely with product, data, and creative teams. Paid acquisition at Pogo isn’t siloed.
• Operate with strong data advantages. Pogo has uniquely rich first‑party consumer data and internal insights that can inform targeting, creative, and channel strategy in ways most companies can’t.

• This is not a pure “media buyer” role. We expect paid marketers to think beyond campaign execution – into positioning, landing pages, creative strategy, attribution, and pipeline impact.
• We care deeply about efficiency and accountability. Every dollar spent is scrutinized through CAC, ROAS, attribution, and pipeline contribution.
• Things change quickly. Budgets, channels, and priorities may shift rapidly based on performance and market feedback.
• You’ll need to thrive with autonomy. There won’t be overly structured playbooks or layers of management.
• We expect more than 9 to 5 – raw hours make an impact at our current stage. We trust each team member to create a flexible work schedule and encourage time off to recharge. Unlimited PTO, with a minimum 20 days vacation policy.