Mobile User Acquisition Manager

Role

Topps Digital, a division of Fanatics Collectibles, is looking for a User Acquisition Manager who prides themselves on being a proactive and effective problem‑solver, and who has a strong passion for digital marketing. This role requires a data‑driven mindset and a deep understanding of the digital advertising ecosystem.

This position will help develop and drive day‑to‑day user acquisition and retargeting campaigns via multiple channels, including Google AdWords, Meta/Instagram, third‑party ad networks, CTV, digital sponsor ships, licensor collaborations, and other channels to generate qualified downloads of Topps Digital’s suite of digital collectible apps.

The manager will also create compelling marketing campaigns that appeal to physical and digital collectors, engaging them through multiple touchpoints such as Topps Digital apps, Fanatics Collect, Fanatics LIVE, , and

• Managing third‑party ad network relationships
  • Research and recommend third‑party ad networks to test
  • Onboard and integrate new ad partners with our attribution platform (Singular)
  • Supply networks with assets, creative refreshes, tracking links, etc.
  • Monitor campaign performance and recommend optimization solutions
  • Manage budgets and allocate accordingly to strive for optimal ROI
• Creating, managing, and optimizing in‑house marketing campaign efforts
  • Google AdWords campaigns, App Store Search Ads, etc.
  • Research and test interest groups to find new pockets of users
• Maintaining relationship with attribution account representative to maximize platform features and tools
• Working with the marketing graphic designer to concept new ad creatives based on previous performance data
• Storyboarding and project‑managing video ad creation and production
• Creating campaign performance reports and summarizing for departmental review
• Producing easily digestible user acquisition reports for internal stakeholders
• Collaborating with larger Fanatics Collectibles and Fanatics Holdings groups to identify and leverage cross‑promotional opportunities
• Collaborating on experiential events to drive on‑site app downloads

• 4+ years of experience as a User Acquisition or App Marketing Manager (required)
• Prior experience with an app or game developer/publisher is highly recommended
• Experience planning, buying, and optimizing ROI‑based campaigns
• Experience working with third‑party ad networks and UA ad buying agencies (e.g., Upyield, Zoomd, TVScientific, Klay Media)
• Experience with Meta Ads Manager, Google AdWords, and Apple Search Ads (required)
• Familiarity with attribution software to inform data‑driven decisions
• Familiarity with mobile app and industry terminology and processes (e.g., installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation)
• Knowledge of trends and current events in sports and entertainment apps (e.g., MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel)
• Proficiency in Microsoft Excel
• Effective communication skills and strong writing ability
• Willingness to attend industry events to drive on‑site user acquisition (e.g., All Star Weekends, Comic Cons, Fanatics Fest)
• Ability to thrive in a fast‑paced, demanding work environment
• Passionate collector or in-depth knowledge of collectibles ecosystem

$96,250 - $120,000 USD