Vice President, Creator Management

Company description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and You Tube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more.

Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas.

Influential is seeking a seasoned department leader to manage our Creator Management team and oversee creator casting, negotiation, contracting, and content creation across various verticals. This role involves leading a high-performing team of Creator Managers responsible for end-to-end campaign execution inclusive of creator discovery, negotiation, contracting, content development and creation, and post-tracking. Additionally, the candidate will act as a liaison between the Creator Management team and other key internal groups, including Client Management, Creative, Performance Media, and Strategic Partnerships, ensuring seamless collaboration and success across campaigns and partnerships.

• Lead, mentor, and manage the Creator Management team, providing guidance on campaign strategy, execution best practices, negotiation tactics, and creator relationships.
• Oversee the end-to-end execution of creator campaigns, ensuring timely delivery, adherence to brand guidelines, and achievement of campaign objectives, from initial discovery through post-tracking.
• Act as the primary liaison, coordinating with Client Management, Creative, Performance Media, and Strategic Partnerships teams to ensure seamless collaboration and cross-functional alignment on campaign needs and deliverables.
• Manage creator casting, negotiation of fees, and contracting process, leveraging an extensive network of industry contacts (creators, managers, agents) to secure optimal partnerships.
• Develop, implement, and refine processes and organizational structures for the Creator Management department, particularly within a startup environment.
• Monitor and analyze campaign performance using online tracking and brand measurement tools, providing insights and ensuring the team integrates data-driven feedback into future strategy.
• Stay current on the latest trends, innovations, and best practices across all major social platforms (Instagram, Facebook, Pinterest, Tik Tok, Twitter, You Tube) to inform campaign strategy.
• Maintain meticulous records of creator partnerships, contracts, content schedules, and campaign materials.

• At least 10 years of experience which includes direct experience executing creator campaigns.
• Must have experience managing a high-performing team including leading and developing team members.
• Experience managing and coordinating projects in a fast-paced environment.
• Extensive network of industry contacts including Influencers, managers, agents, etc.
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, Tik Tok, Twitter, You Tube).
• Up-to-date on the latest trends and innovations in the social realm.
• Proven track record leading and mentoring a dynamic team of Creator Managers to ensure they strategize pre-sale planning and effectively execute campaigns.
• A passion and understanding for working closely with creators, agents, and managers.
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
• Working knowledge of online performance tracking and brand measurement tools.
• A self-starter who loves collaboration and is open to feedback, comfortable working independently and influencing cross-functional teams.
• Comfortable working in a startup environment, creating organization and processes where none…