Sr. Director

About Glimpse

Glimpse is the leading AI platform for CPG brands — automating critical back‑office workflows like deductions management, revenue recovery, and cash application. Since launching in April 2024, we've grown from 0 to 200+ customers and raised $52M from investors including a16z, 8VC and Y Combinator.

Our AI agents retrieve deduction data, validate charges, automate cash application, and dispute invalid claims — work that would take a full‑time employee years to complete. For a $1B CPG brand, a single Glimpse agent reviewed 17,000 deductions in under 24 hours, identifying over $10M in recoverable revenue.

We're building the next‑generation suite of services for consumer brands and are looking for exceptional people to help us scale.

Build and scale a repeatable, data‑driven growth engine that drives pipeline and revenue across self‑serve and sales‑assisted channels, while establishing the foundational GTM systems, team, and positioning needed to take Glimpse from ~200 customers to category leadership in retail AI.

This role is less about “brand CMO” and more about owning growth + GTM architecture end‑to‑end—a critical hire for scaling post–product‑market fit.

• Scale a Data‑Driven Demand Generation Function
• Events:
  Take a functioning events program and manage it — expanding format, frequency, and geographic reach while maintaining strong pipeline ROI.
• Product Marketing:
  Own core messaging, positioning, and sales enablement. Translate complex back‑office workflows into a sharp ROI narrative (recovering 3%+ of topline) that compresses sales cycles and improves win rates against the status quo.
• Content:
  Scale a content engine built on CPG‑specific research, deduction benchmarks, and customer case studies — driving organic inbound pipeline and cementing Glimpse as the definitive voice on retail revenue leakage.
• Implement and maintain full‑funnel GTM infrastructure — attribution modeling, CRM hygiene, funnel tracking, and campaign analytics — giving the CEO, Sales, and CS a single source of truth on marketing’s contribution to revenue.
• Run a consistent operating cadence: weekly experiment reviews, monthly channel performance reporting, and quarterly pipeline forecasts that keep the team accountable to outcomes, not outputs.
• Own Performance Marketing Channels End‑to‑End
• Take direct ownership of all paid and performance channels — paid search, paid social, display, retargeting, and ABM — with full accountability for pipeline contribution, CAC, and payback periods.
• Build and run a rigorous experimentation engine: design weekly A/B tests across ads, landing pages, audiences, and offers; track win rates; and systematically scale what works.
• Architect the attribution and analytics infrastructure that gives you and the company clear, trustworthy data on channel ROI — moving spend decisions from intuition to evidence.
• Drive outbound‑assisted inbound in close partnership with Sales: define ICP targeting, build ABM plays for Fortune 500 CPG accounts, and ensure paid programs are tightly integrated with the sales motion.
• Continuously identify and test new acquisition levers — including AI‑driven tactics and emerging channels — to stay ahead of the curve.
• Build and Lead a High‑Performing Marketing Team
• Recruit, develop, and retain a high‑caliber team — including a Growth/Performance IC, Product Marketing Manager, Director of Community, and Content Associate — and set the bar for what great marketing talent looks like at Glimpse.
• Establish clear goals, ownership, and accountability for each direct report so that every team member knows what they own, what success looks like, and how their work connects to revenue.
• Coach and develop your team actively — through structured feedback, regular 1:1s, and stretch opportunities — so the function gets stronger as it scales.
• Operate as a player‑coach early on: comfortable executing alongside your team while simultaneously building the systems and playbooks that make the work repeatable.
• Serve as an executive partner to Sales, Product, and CS — representing marketing’s impact clearly to leadership and driving alignment on ICP, pipeline quality, and GTM…