Marketing

Asset & Wealth Management, Wealth Marketing, Lead Writer and Head of Editorial Strategy, Vice President

New York  New York, New York, United States

We are seeking a highly organized and analytical senior lead writer and editorial strategist to support our Wealth Management Content team’s mission to bring GS thought leadership to life for our prospects and clients.

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor‑led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra‑high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for customers to better spend, borrow, invest, and save.

Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading‑edge technology, data, and design.

The Wealth Management Content Marketing team is responsible for developing and executing digital campaigns across owned and earned channels that generate new business with prospects and clients, support client retention, and build brand equity. We partner with the business to deliver campaigns that drive consideration and deepen relationships. We operate at a fast pace and have multiple campaigns and projects in market at any time.

As Lead Writer and Head of Editorial Strategy, you will lead a team of writers to create compelling content grounded in thought leadership based on proprietary research or curated from across the firm. You will immerse yourself in our ultra‑high net worth, high net worth and B2B audiences and identify the key market, wealth planning, investment strategy and private banking topics that matter most and that support the firm’s business objectives.

You will partner with subject‑matter experts, business and marketing leaders, creative and web teams, our editorial advisory board, as well as legal and compliance. The content you create will be aligned to our editorial strategy, leverage AI and will be measured for ongoing optimization.

This role is based in New York City and will report to the Head of Content. It involves close collaboration with our Head of Content Promotion to ensure content is well promoted across relevant owned, earned and paid channels.

• Maintain Brand Consistency
  :
  Adhere to brand guidelines, tone, voice, and messaging architecture to ensure consistency across all content.
• Project Management
  :
  Navigate project management systems and collaborate with teams to meet deadlines and deliver high‑quality content.
• Simplify Complex Topics
  :
  Translate complex financial concepts into engaging, accessible content for target audiences.
• Create and Refine Content
  :
  Pitch, assign, write, edit, and proofread content for various formats, including digital, video and print with accuracy and clarity.
• Copy writing
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  Work with our promotions lead to draft provocative copy for multiple channels including social media, newsletter, email, web and more.
• Research and Reference
  :
  Identify and cite credible sources for articles, white papers, and case studies. Develop relationships with private wealth advisors to deliver the most relevant content to clients and prospects.
• Review and Compliance
  :
  Manage editorial, subject‑matter, and regulatory reviews to ensure content meets the highest standards.
• Analysis and Measurement
  :
  Analyze historical learnings, campaign performance, and business needs to evaluate effectiveness and integrate learnings into editorial strategy. Report out on a regular basis.
• Market intelligence and competitive analysis
  :
  Conduct and distribute analysis on a regular basis to understand trends, gaps and optimize editorial strategy.

• Bachelor’s Degree in Communications, Journalism or English
• 5+ years of experience with financial markets concepts, the investment industry and writing on…