Campaign Manager, Creator Partnerships

About the Role

As a Manager, Creator Partnerships on the Creator Sales team, you will play a critical role in developing creator‑led advertising solutions for brands and agencies. The primary focus of this role is supporting the pre‑sale process by translating marketing objectives into strategic creator recommendations, media plans, and partnership opportunities across WME’s creator roster. You will work closely with sales, agents, and creators to develop compelling programs that drive revenue growth, while also supporting campaign execution and optimization throughout the partnership lifecycle.

This is a unique opportunity to help shape a rapidly growing business within WME, working at the intersection of creator monetization, media strategy, and brand partnerships.

• Strategic Sales & Revenue Development

  Serve as the primary resource for inbound agency and brand opportunities, translating marketing objectives into creator‑led partnership recommendations with a focus on the direct response advertising ecosystem. Develop customized creator programs, sponsorship packages, and media plans with a You Tube‑first approach. Partner with leadership to evaluate opportunities, develop pricing strategies, and prepare client‑facing proposals. Identify proactive revenue opportunities, present recommendations, support negotiation and deal development, and own pipeline management and revenue forecasting.

• Creator & Client Strategy

  Develop a deep understanding of WME’s creator content, audience demographics, and performance trends. Serve as a trusted advisor to creators and agents regarding advertiser demand, category trends, and partnership opportunities. Provide strategic guidance on packaging opportunities across digital platforms, curate creator recommendations that balance brand objectives with creator authenticity, and maintain alignment with audience interests.

• Campaign Execution & Optimization

  Partner with operations and execution teams to oversee campaign implementation and ensure successful delivery. Coordinate approvals, content production, and launch timelines with creators, agents, managers, and brand partners. Track performance, communicate key insights, identify risks, and maintain accurate documentation and reporting.

• Process & Scalability

  Provide internal feedback on and help implement standardized planning, workflow, and project management processes to improve sales efficiency. Collaborate with cross‑functional teams to develop and execute best‑in‑class creator partnership solutions, contribute to scalable tools and resources, and establish best practices for evaluating opportunities, managing pipelines, and supporting monetization initiatives.

• 5–8 years of experience in media sales planning, account management, brand partnerships, or integrated marketing strategy.
• Demonstrated experience developing media plans, creator recommendations, and strategic partnership proposals for brands and agencies.
• Strong understanding of creator monetization, sponsorship pricing, digital advertising economics, and partnership structures.
• Deep understanding of the pre‑sale process, especially within the direct response advertising ecosystem; existing agency relationships and familiarity are a strong plus.
• Ability to communicate creator value propositions, pricing, and partnership recommendations to brands, agencies, creators, agents, and internal stakeholders.
• Consultative approach to guide senior marketing leaders and translate business objectives, audience insights, and performance data into actionable recommendations.
• Proven experience evaluating opportunities, negotiating partnership structures, and managing multiple concurrent sales opportunities throughout the deal cycle, including both transactional and upfront partnerships.
• Experience supporting execution and optimization of creator campaigns across You Tube and other digital platforms, with a strong understanding of campaign workflows and performance measurement.
• Exceptional project management and organizational skills, with the ability to manage competing priorities in a fast‑paced environment.
• Analytical mindset, leveraging creator…