Lifecycle, Retention and Loyalty Manager

Title:

Manager, Lifecycle, Retention and Loyalty

Department:
Marketing / E-Commerce

Location:

New York, NY (Manhattan HQ)

Type:
Full-Time

Reports to:

E-Commerce Director North America

Venum is the #1 combat sports brand in the world, trusted by elite athletes and worn across the UFC, boxing, MMA, Muay Thai, BJJ, and training communities worldwide. Our products are built for performance, authenticity, and athletes who live the fight game.

As Venum continues to expand its North American headquarters in New York, we are building a best-in-class in-house marketing and e-commerce organization to drive growth across digital channels. Our strategy combines performance-driven digital marketing, strong brand storytelling, and disciplined e-commerce execution to accelerate Venum’s growth across , retail partners, and emerging categories such as Team Sports and Motorsports.

We are hiring a Manager, Lifecycle, Retention and Loyalty to lead and scale Venum’s owned channel ecosystem across Email, SMS, and Push, driving customer retention, lifetime value, and revenue growth across our North America digital business.

This role sits at the intersection of brand marketing and e-commerce performance, ensuring that customer communications are both performance-driven and brand-aligned.

The ideal candidate combines strong analytical thinking, lifecycle marketing expertise, and a deep understanding of customer behavior. You will play a key role in transforming CRM into a core revenue engine while building meaningful, long-term relationships with our customers.

• Own and scale Email and SMS as key revenue-driving channels for the North America ecommerce business
• Unlock the full revenue potential of CRM through data-driven strategy, testing, and optimization
• Establish and track clear performance metrics such as:
• CRM revenue contribution
• customer lifetime value (LTV)
• repeat purchase rate
• engagement and retention metrics

• Develop and optimize end-to-end lifecycle journeys, including:
• welcome series
• post-purchase flows
• replenishment and cross-sell
• winback and churn prevention
• Build segmented and personalized communication strategies to drive engagement and long-term value
• Differentiate channel roles across Email, SMS, and Push to maximize impact without over-saturating customers
• Develop and manage a comprehensive CRM content calendar aligned with marketing campaigns, product launches, and key business moments
• Ideate email, SMS, push notification content that balances brand storytelling with performance objectives

• Build and scale SMS as a core revenue channel, including strategy, testing, and compliance
• Partner with mobile and app teams to develop push notification strategies such as Tapcart or similar platforms

• Templatize and systematize email and SMS design to improve speed, consistency, and scalability
• Partner with creative teams to ensure high-quality, on-brand communications across all CRM channels
• Continuously test and optimize messaging, timing, and creative formats through A/B and multivariate testing

• Develop and manage a North America-specific loyalty program to drive repeat purchase and customer engagement
• Identify and execute strategies to increase purchase frequency and long-term customer value

• Drive first-party data acquisition across all customer touchpoints such as email capture, SMS opt-ins, and onsite experiences
• Build and own CRM reporting, dashboards, and performance analysis to generate actionable insights
• Use customer data to inform segmentation, personalization, and broader marketing strategy

• CRM becomes a top revenue contributor for the North America business
• Email and SMS programs are optimized to meet and exceed industry benchmarks across engagement and revenue metrics, including open rate, click-through rate, conversion rate, and revenue per recipient
• Lifecycle programs operate efficiently and drive consistent, scalable performance
• First-party data and…