Coordinator CRM

About Us

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently – pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do. We are a collective of three premium and prestige beauty brands: bare Minerals, BUXOM, and Laura Mercier. With offices in New York, London, Singapore and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These aren’t just words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work‑life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

We are looking for a detail‑oriented CRM Marketing Coordinator to support the planning, execution, and optimization of campaigns across email and SMS channels. In this role, you will help manage the CRM calendar, segment customer data, build and schedule campaigns, and analyze performance to drive engagement and retention. You will also support loyalty program operations, maintain database health, and collaborate closely with creative, marketing, and product teams to ensure messaging aligns with brand strategy.

This is a great opportunity for someone who is organized, data‑curious, and eager to grow their CRM expertise in a dynamic environment.

• Assist in the planning, execution, and optimization of CRM campaigns across email, SMS, and other digital channels.
• Segment customer data to create targeted and personalized campaigns that resonate with different customer personas and purchase behaviours.
• Monitor and manage the CRM calendar, ensuring timely delivery of campaigns aligned with promotions, product launches, and seasonal events.

• Work with the marketing team to design and implement email and SMS marketing campaigns, from concept to deployment, including building and scheduling emails and SMS.
• Perform A/B testing on subject lines, content, and send times to continuously improve open rates, click‑through rates, and conversions.
• Ensure all emails follow brand guidelines and are mobile‑friendly and visually appealing.
• Own CRM briefing tickets in Asana, managing multiple briefs, incorporating competitive examples, and driving timely feedback and approvals.

• Set up and manage loyalty promotions and offers within Yotpo.
• Support loyalty communications and retention initiatives across all brands.

• Analyze customer data and CRM campaign performance to identify trends, insights, and opportunities for improvement.
• Generate regular reports on campaign performance and customer engagement metrics, providing actionable insights to improve future campaigns.
• Track and report on KPIs, such as open rates, click rates, and customer lifetime value (CLV).

• Collaborate with the marketing and product teams to build and optimize customer journeys, including welcome sequences, loyalty programs, and post‑purchase follow‑ups.
• Identify opportunities to enhance the customer experience through personalized recommendations and targeted re‑engagement campaigns.
• Support the development of retention strategies that increase customer loyalty and reduce churn.

• Maintain and update the customer database, ensuring data accuracy and compliance with data privacy regulations (e.g., GDPR, CCPA).
• Assist in the set‑up and maintenance of customer segments, automations, and workflows within the CRM platform.
• Monitor and manage list health, including unsubscribes, bounces, and list cleaning.

• Work closely with the creative, marketing, and product teams to ensure CRM messaging aligns with the…