Growth Lead, of Atlas

Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.

We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world‑class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.

We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand.

House of Atlas is a men’s grooming brand operating as a standalone business within Athena Club Holdings. Built on elevated fragrance and high-performance formulations, the products are designed for a man who has a career he takes seriously and a life that moves fast. Scent is not a finishing touch here. It is the architecture. We are building fragrance franchises that anchor the portfolio, each extending across a family of products that perform at the level he expects and smell like they were worth paying for.

He wants a routine that works, and then he wants to get out the door.

We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.

The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions.

New York, NY

• Own DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription program
• Manage Amazon: PPC campaign management, listing optimization, organic share‑of‑voice growth, and FBA operations
• Run performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget allocation
• Own the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback period
• Build and maintain analytics infrastructure
• Brief and direct performance creative in partnership with the content team
• Own the Amazon agency relationship day‑to‑day and set the strategic direction for the channel
• Build the subscription and loyalty program architecture
• Manage the full marketing budget: allocation, pacing, and reallocation based on performance
• Deliver weekly commercial reporting to the GM

• 3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainers
• Direct ownership of at least one digital channel:
  Shopify or Amazon, ideally both
• Fluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this role
• Experience navigating Meta performance marketing post-ATT
• Comfortable reading a cohort analysis and articulating LTV and CAC math
• Proficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similar
• Based in New York City

• Life + Disability
• HSA or FSA
• 401K
• Weekly team lunches
• Optional bi‑weekly team workouts

Salary Range

$110,000 - $140,000 USD

Athena Club is an equal opportunity employer and is committed to building an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other characteristic protected by applicable law.

We believe diverse perspectives strengthen our team and our products, and we encourage people from all backgrounds to apply.