Senior Vice President, Markets Content

SVP, Markets Content, Investments Marketing (New York, NY)

The SVP, Markets Content will lead a high-performing team of content strategists and writers in the BNY Investment Marketing team. This role requires market expertise, editorial excellence, and commercial acumen to develop and execute a differentiated content strategy that drives demand and deepens client relationships across institutional and wealth segments.

• In partnership with the Segment Content Teams, lead and develop a best-in-class content organization with clear objectives, KPIs, operating rhythms, and a culture of creativity, accountability, and continuous improvement.
• Build a differentiated markets content strategy with an editorial vision and content roadmap for Investments grounded in client needs, market insights, and commercial priorities.
• Partner across the organization, especially with Segment and Channel Strategy teams, to translate commercial priorities into targeted content programs (campaigns, sequenced series, anchor pieces, always-on content, sales enablement).
• Elevate BNY Investments’ voice in the market with timely, bold, and credible content that integrates proprietary data, research, and practitioner perspectives.
• Uphold standards of editorial quality, accuracy, compliance, and brand consistency; manage the content calendar, workflows, and production stack across channels such as web, email, social, video, events, and sales enablement.
• Adopt a test-and-learn mindset to build and improve performance frameworks (reach, engagement, influence, pipeline contribution), establish feedback loops, and use analytics to test formats, messages, and distribution tactics.

• 12+ years in content leadership within investments, asset management, capital markets, or related financial services; proven track record building content engines that drive commercial impact.
• Deep understanding of markets and investment topics, including macro, fixed income, equities, alternatives, liquidity, and ETFs/indexes, and the needs of institutional and wealth clients.
• Demonstrated success leading multi-disciplinary teams and managing complex editorial calendars across channels.
• Exceptional editorial judgment, writing and editing skills, and talent for simplifying complex market narratives.
• Strong commercial orientation; fluency in marketing funnels, client journeys, and sales enablement.
• Data-driven mindset with experience in content analytics, marketing automation, CRM alignment, and A/B testing.
• Experience navigating brand, legal, compliance, and risk requirements for public-facing financial content.

Competitive compensation and benefits package, including paid leave, flexible global resources, and opportunities for professional growth.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.