Senior Manager, Brand Insights & Strategy

Pernod Ricard USA

Location:

New York, NY

The Senior Manager, Brand Insights & Strategy is a strategic leader responsible for shaping and activating consumer‑driven brand strategies across a portfolio of priority brands at Pernod Ricard USA. The role uncovers deep consumer and demand‑moment insights, translates learning into action, and proactively influences brand direction in partnership with senior marketing leadership. The salary range for this role is $ to $.

• Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives.
• Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross‑functional and global alignment.
• Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research.
• Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams.
• Synthesize quantitative, qualitative, and syndicated data into compelling narratives that inspire action and influence senior stakeholders.
• Serve as a thought leader within the insights community, building strong relationships with global Brand Companies and Center of Excellence partners.

• Bachelor's degree.
• 7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action.
• 5+ years leading primary quantitative and qualitative research initiatives.
• Proven experience developing holistic learning plans that integrate multiple data sources.
• Strong ability to influence senior stakeholders (VP+ level) through compelling insight storytelling.
• Experience analyzing syndicated data sources (e.g., Nielsen, IRI, Numerator).

Your career here offers the opportunity to grow, make impact, and be inspired by a truly global culture. Pernod Ricard celebrates the richness of its people, brands, and communities, while maintaining a strong commitment to sustainability and responsible enjoyment. We offer a flexible work policy, including a hybrid option with flexibility to work remotely up to two days a week, and a comprehensive benefits package.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not discriminate for or against any employee or applicant for employment or promotion based upon any protected classification. Offers will be subject to United States local terms. Pernod Ricard USA is committed to the full inclusion of all qualified individuals and will provide reasonable accommodations for persons with disabilities during the hiring process.