Senior Campaign Manager, Influencer Marketing

Job Summary

The Influencer team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create. The role of the Sr. Campaign Manager, Influencer within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables.

This position reports to the XX and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape.

• Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners.
• Influencer identification and outreach.
• Support the development of campaign briefs for clients and influencers.
• Presentation of influencer lists for client ranking and approval.
• Analytics and reporting for campaigns.
• Oversee Assistant Campaign Managers in the daily management of campaigns.
• Managing day-to-day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients.
• Develop and customize influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team.
• Working closely with the team in the development of post-campaign reporting.
• Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution.
• Partner closely with cross‑functional agency teams to optimize social media presence and influencer integration across channels.

• Translate client goals into strategic, innovative creative and media solutions.
• Provide strategic counsel to clients and prospects.
• Develop and deliver effective and persuasive points of view.
• Understand clients’ business, competitive set and generate new ideas and see opportunities for growth.
• Ensure best practices are applied across disciplines.
• Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects.
• Lead teams to produce all campaign components seamlessly.
• Proactively manage client and internal team expectations.
• Ensure the Influencer team provides innovative solutions that feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics.
• Bring powerful thought leadership to consult on complex issues and identify innovative solutions.
• Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions.

• Research and develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals.
• Lead the development of new business proposals, including
  
  PowerPoint building, writing, and organizing relevant materials.
• Develop influencer strategies and tactical plans to support client goals.
• Utilize tools and work with cross‑functional agency teams to develop insights that shape recommendations.
• Vet influencers, vendors, and technologies with an eye to operational and cost efficiencies.
• Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations.
• Assist in the development of any materials for agency pitches as it pertains to influencer marketing.
• Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key…