Director - Medical Direct B2B Commerce

Job Title: Director of Medical Direct B2B Commerce

Division: L'Oreal Dermatological Beauty Division

Location: NY, 10 Hudson Yards, New York, NY 10001

Reports To: AVP - HCP
360

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Dermatological Beauty, our medical mission is to empower healthcare providers (HCPs) to support patients in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics and brings health to beauty. Our brand portfolio includes Cera Ve, La Roche-Posay, Vichy, Skin Ceuticals, and Skin better Science. We offer a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

L'Oreal USA seeks an entrepreneurial, results-driven, and transformational digital leader to serve as the Director of Medical Direct B2B Commerce
. This role will spearhead the development of our B2B business, specifically focusing on integrating, optimizing and scaling the Partner Shop e-commerce platform and strategy across our affiliate and medical spa doors.

This individual will sit at the intersection of commercial strategy, merchandising, digital marketing and services, and healthcare professional engagement to maximize sales and drive conversion in an accelerating Aesthetics market.

The ideal candidate possesses a deep understanding of D2C levers, P&L management, and a data-driven approach to optimizing the partner-to-consumer journey. You must thrive in ambiguity, embody a 'roll-up-your-sleeves' attitude, possess a technical understanding of product architecture. You will collaborate with senior cross-functional partners, including Sales, Marketing, Digital, IT, Supply Chain, and Finance teams.

• Develop Partner Shop (e-commerce platform) launch strategy: Define and own the project launch, including go-to-market planning, phased rollout, and commercial targets for Skin Ceuticals, Skin better Science, and La Roche-Posay.
• Lead B2B Commerce Growth Acceleration: Lead efforts to refine profitable growth, providing strategic direction, developing and implementing initiatives, and collaborating with key stakeholders to achieve business objectives.
• Enhance Customer
  
  Experience:
  
  Analyze customer behavior, preferences, and needs to inform the development of the Partner shop product roadmap, focusing on enhancing the customer journey, improving customer lifetime value, and building brand loyalty.
• Improve Operational Excellence: Lead the development and implementation of a Operational Excellence to drive and measure performance across the B2B e-Commerce portfolio.
• Scale Insights to Action: Analyze Commerce performance (ie. product, promo, traffic, inventory) to identify revenue opportunities, diagnose challenges, and develop solutions that optimize ways of working, close operational gaps, and inform enhanced capabilities.
• Foster Collaborative Partnerships: Build and maintain strong relationships with key stakeholders across divisions, functions, and global teams to align strategies and ensure effective execution.

• 5+ years of progressive experience in D2C eCommerce and Commercial strategy, demonstrating a proven track record of driving growth and profitability. Deep understanding of eCommerce and Sales KPIs, growth levers, performance optimization strategies, and the digital landscape. Strong commercial acumen with experience owning P&L or revenue targets.
• Deep understanding of B2B e-commerce dynamics, including platform operations, professional audience segmentation, and digital merchandising. Experience launching platforms in an omnichannel environment (online and field sales integration).
• Experience with Salesforce Commerce Cloud or similar enterprise e-commerce platforms.
• Experience in using data, technology, and customer feedback to inform decision-making, answer…