VP, Content

The National Women’s Soccer League (NWSL) is one of the fastest-growing professional sports leagues in the U.S., powered by 16 clubs and a deep roster of the world’s best players, and built on record-shattering fan, media and commercial growth. Now in its 13th season, the league’s momentum continues to accelerate, with viewership and attendance numbers growing rapidly, social media fandom on the rise, team valuations massively increasing and new top sponsors investing in the NWSL brand.

This unprecedented growth in audience, media reach, and franchise value reflects the NWSL’s expanding fan base and increasing dominance in the sports-media landscape and popular culture.

The future of the NWSL is now — and we’re looking for world-class talent like you to help us continue the momentum.

The Vice President, Content will lead the strategic vision, development, and execution of all league content across owned and paid platforms, including social, video, editorial. This role is responsible for building a distinctive, fan‑first content ecosystem that drives engagement, grows audience reach, and elevates the league’s brand voice.

This leader will oversee long‑ and short‑form content production, ensuring alignment with marketing priorities and seamless integration with commercial partnerships. This individual will work closely with leaders across marketing, comms, partnerships and digital to ensure content distribution and amplification both maximizes reach and honors brand development. The VP, Content will also establish clear performance frameworks to measure success, optimize content strategy, and expand reach among emerging and next‑generation audiences.

• Define and execute a comprehensive content strategy across all platforms and channels, owned and paid (e.g., website and apps, social, video, emerging channels, influencer/creator amplification)
• Establish and maintain a consistent, authentic, and differentiated league voice across all output
• Partner closely with Marketing to align content calendar with campaigns, tentpole moments, and season priorities to meet business goals and accelerate growth
• Develop an approach to strategically distribute and commercialize content
• Ensure content reflects the league’s values, players, clubs, and fan communities
• Support club social and content teams.

• Oversee end‑to‑end production of long‑form, short‑form, and real‑time content, including match coverage, storytelling, and original programming
• Partner closely with league broadcast/streaming media partners to drive greater content collaboration, distribution, and amplification
• Develop content themes and franchises; custom and partner content
• Lead editorial planning, content calendars, and platform‑specific strategies
• Drive innovation in formats, leveraging trends, new platforms, and evolving fan consumption behaviors
• Ensure high‑quality, scalable production workflows across internal teams and external partners.

• Collaborate with Partnership/Commercial teams to integrate sponsored content authentically into organic content.
• Ensure delivery of partner commitments through compelling, on‑brand content executions.
• Balance commercial objectives with fan‑first storytelling and editorial integrity.
• Lead strategic partnerships with social media platforms (including You Tube) to drive audience growth, content distribution, and monetization opportunities across league channels.

• Identify and execute strategies to grow and engage diverse and emerging audiences
• Leverage cultural moments, player narratives, and community‑driven storytelling to expand reach
• Optimize content for platform‑specific algorithms and consumption patterns
• Utilize influencer/creator channels to amplify messages and reach new audiences

• Define KPIs and success metrics across platforms (audience segments, engagement, reach, growth, conversion, etc.)
• Build reporting frameworks and dashboards to track content performance and return on efforts
• Use data and insights to continuously refine strategy and inform…