Digital Strategy​/CRM Lead

Job Description

Project

Title:

Digital Strategy/CRM Lead

Project

Hours:

Est. up to 40 hrs a week (must be available during business hours 9-5 PM EST)

Fixed Fee Range:
Est. 10k-12k. Final compensation will be determined based on experience, skills and agreed-upon scope and monthly deliverables rather than tracked hours. This is a fixed‑fee project, not an hourly engagement. You will be paid out monthly on a net‑30 days schedule.

Location:

New York, NY or Remote

We’re looking for an experienced digital marketing strategist to provide coverage while we scale our strategy practice and backfill senior capacity. This is a temporary engagement running approximately 6–8 weeks, with some overlap for handoff and context‑setting.

The right person is comfortable operating across growth marketing, email and SEO— not necessarily as a deep specialist in each, but as a strategic lead who can keep momentum, support our strategists, and hold the standard of work our clients expect. Prior experience with Adobe Analytics, AJO and CJA is helpful in this role.

Importantly, this is not a purely supervisory role — we expect our leaders to stay close to the work and deliver as an individual contributor alongside the team.

What coverage will include:

Growth marketing oversight— serve as a strategic thought partner and quality check for our digital strategy team across several accounts, while also rolling up your sleeves to develop frameworks, shape briefs, and contribute directly to strategy deliverables when the work calls for it.

Email marketing oversight— provide strategic direction across several accounts, shaping new initiatives with clients and translating them into operational plans. This role helps to guide ongoing task prioritization and stays close to the work throughout: reviewing copy, evaluating campaign architecture, and flagging any execution gaps before they reach the client. Includes overseeing and contributing to performance reporting, with the ability to present results and strategic implications directly to clients.

SEO leadership— own strategic oversight on a handful of accounts, including hands‑on maintenance of existing roadmaps, audit reviews and prioritization guidance. You will serve as a translation layer between technical SEO specialists and client and internal teams. This includes contributing to bi‑weekly performance reporting— pulling insights, identifying trends, translating data into clear recommendations—and being prepared to walk clients through performance in senior‑level conversations.

Client‑facing presence— join key meetings as needed, leading senior‑level conversations, and being prepared to present work—including performance updates that you’ve had a direct hand in shaping.

Cross‑functional coordination— collaborating actively with Paid Media, Creative, and Account leads to keep integrated work streams moving— less about managing handoffs, more about being in the room and contributing to decisions.

• Available to work a full‑time short‑term contract role on EST hours
• Proven experience leading digital strategy across integrated channels including CRM/email, SEO and growth marketing within agency, consulting, or complex client‑service environments
• Strong understanding of lifecycle marketing, customer journeys, campaign architecture and performance‑driven digital strategy across enterprise or multi‑stakeholder accounts
• Hands‑on experience reviewing performance data, extracting actionable insights, and translating analytics into strategic recommendations for clients and internal teams
• Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA); ability to operate comfortably within modern martech and reporting ecosystems
• Ability to confidently lead senior‑level client conversations, present strategic recommendations, and guide work streams with executive presence and sound judgment
• Experience partnering cross‑functionally with Paid Media, Creative, Account, and technical teams to keep integrated initiatives moving effectively
• Comfortable operating as both a strategic lead and individual contributor—able to step into the work directly, shape deliverables, review outputs, and provide hands‑on support where needed
• Strong organizational and prioritization skills with the ability to manage multiple work streams simultaneously in fast‑moving environments with minimal oversight

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.