Manager of Public Relations, Fashion & Lifestyle , NY

Manager of Public Relations, Fashion & Lifestyle

New York, NY

Being naked is the #1 most sustainable option. We’re #2. None of this work is possible without the incredible people behind it. We’re a mission‑based company that invests in an inclusive culture so we can innovate together and ensure everyone has the space to grow, thrive, and belong. And starting right now, we want to do all that with you.

New York City

As Manager / Senior Manager of Public Relations, you will play an important role driving love and broad awareness of the Reformation brand, products, and mission to bring sustainable fashion to everyone. Reporting to the Senior Director of Public Relations, you’ll focus on building creative strategies to increase our share of voice in earned media with a focus on fashion, consumer and lifestyle press.

• Support the Director of Public Relations in setting and executing the organization’s global communications strategy
• Utilize strong bench of relationships, with an emphasis on fashion and lifestyle, to deepen the brand’s share of voice in earned media
• Messaging and talking point development for executive interviews and thought leadership opportunities as well as product launches, campaigns and collaborations
• Manage day‑to‑day communications with global agency partners
• Synthesize data and build strong cross‑functional relationships in support of compelling brand storytelling
• Partner closely with performance marketing team to strategically guide and execute campaigns within Reformation’s press affiliate program
• Work cohesively with the broader brand marketing organization to ensure successful 360‑campaign execution, including notably large and small scale event execution
• Lead reporting efforts, including tracking and analyzing results against team and company‑wide OKRs
• Support internal communications efforts on an as needed basis

• Bachelor’s degree in a related field, such as marketing, communications, English, journalism, etc.
• 5-6 years of relevant public relations experience in the fashion industry, preferably a combination of agency and in‑house roles
• Experience and comfortability regularly working alongside C‑Suite executives
• Excellent verbal and written communication skills, including copywriting and editing experience
• Excellent relationships with consumer, fashion and lifestyle press
• Knowledge of and passion for sustainable fashion and, ideally, strong relationships with relevant reporters in the space
• Strong work ethic, impeccable attention to detail and ability to work in a fast paced global setting
• Love for and a clear understanding of the Reformation brand
• Availability to work in an office environment in New York – Soho HQ 4 days/week

For this role, the anticipated base salary range is $80,000 - $110,000 + 10% bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity. This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

• Eligible employees get employer‑sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in ESG‑aligned funds.
• We’re a mission‑based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees…