Senior Manager, Product Marketing, Data

Senior Manager, Product Marketing, Data Experience Requisition

548751

Marketing & Communications

United States - NY, New York

Location
:
This is a hybrid remote/in-office role.

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week following Company policy.

As the Senior Manager, Product Marketing, Data Experience, you will work closely with the Data Experience team and the full Medidata product marketing team to drive awareness, sales materials, and thought leadership across multiple offerings in this market-leading portfolio within Medidata and Dassault Systèmes. This role will be responsible for managing the tactical execution and completion of product marketing activities. This position works with the product development team, product marketers, and global and demand marketing and sales enablement to develop and communicate go-to-market plans, develop value propositions by persona and sales segment, and position products in the marketplace that demonstrate the value of Medidata's Data Experience capabilities.

To thrive in this role, it will be essential that you're equally comfortable interacting with multiple stakeholders, including product teams that span the Medidata and Dassault portfolios, Market Research and Competitive Intelligence, Offering Management, Professional Services, Sales, and Marketing.

The ideal candidate will have experience supporting a fast-growing organization within the clinical trials space, with a focus on the future of AI in life sciences. The candidate should also be a self-starter who can strategize and execute in a fast-paced and dynamic environment.

• Support the development and execution of Data Experience solutions go-to-market planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value, and other deliverables, as appropriate.
• Collaborate with product, professional services, sales, and marketing teams to develop value propositions and key messages, based on a robust understanding of solutions, customer needs, and competitive differentiation.
• Collaborate with marketing teams to deliver a strong value proposition and messaging that helps Medidata create separation between us and the competition.
• Partner with sales and professional services to secure testimonials and proof points.
• Incorporate competitive and market intelligence into the analysis required to arm the field against the competition and highlight our market strength.
• Conceive and create thought leadership and educational content to broaden the awareness and understanding of the Data Experience, including the development of abstracts to earn speaking engagements at industry conferences and presentations at those events.
• Leverage approved AI tools to improve the efficiency and quality of sales and marketing materials, and ideate and execute ways to use AI to support other teams in their sales and marketing activities.

• Education:
  
  Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience.
• Minimum of 8 years of related experience, ideally with knowledge and experience in the healthcare and life sciences industry.
• This position requires both creative and analytical skills, as well as the ability to clearly articulate complex concepts for maximum understanding.
• Good go‑to‑market development, presentation, collaboration, and communication skills, and the ability to build solid working relationships with multiple stakeholders across the business.
• Strong writing and editorial skills, and proven content creation experience.
• Ability to partner cross‑functionally with product, professional services, sales, marketing, and offering management to enable strong market readiness and successful adoption and traction of products in the market.
• Experience in designing and executing marketing and communications programs.
• Self‑motivation, able to assume responsibility and work autonomously in a professional manner.

The salary range posted below refers only to…