Measurement Partner, Global Accounts
Listed on 2026-06-29
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Marketing / Advertising / PR
Marketing Strategy, Market Research
The Measurement team is responsible for demonstrating and improving the effectiveness of advertising on Tik Tok. We partner with advertisers, agencies, and cross‑functional teams to interpret campaign performance, shape measurement strategies, and unlock stronger business outcomes through data‑driven insights. Sitting at the intersection of sales, product, analytics, and marketing, we help clients understand how Tik Tok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.
- Partner primarily with large global advertisers to provide good measurement that can lead to a better understanding of their performance on the platform.
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients and agencies.
- Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams.
As a Measurement Partner, you'll advance Tik Tok's measurement agenda across a global portfolio of strategic, high‑visibility accounts. This is an experienced, hands‑on IC role within Measurement, equal parts rigorous analyst and trusted strategic partner. You'll design measurement strategies, shape learning agendas, deliver advanced analytical projects yourself, and bring best‑in‑class measurement practices to the accounts you own.
The ideal candidate is highly driven, intellectually curious, empathetic, and comfortable in a fast‑paced, evolving environment. Success requires strong execution, a consultative mindset, and the ability to turn data into actionable narratives that influence senior stakeholders and drive business growth.
Responsibilities- Own the measurement relationship across a portfolio of flagship and strategic accounts, developing tailored strategies and learning agendas aligned to client business objectives.
- Embed experimental rigor across incrementality, lift studies, attribution, and media mix modeling, and personally deliver the analytical projects that prove Tik Tok's effectiveness.
- Translate complex data and measurement findings into clear, compelling recommendations for clients, agencies, and internal stakeholders.
- Partner with regional and local sales teams to align on account priorities and deliver the highest service levels to clients and agencies.
- Serve as a trusted measurement advisor to key clients, media agencies, and research vendors.
- Partner closely with Sales, Client Solutions, Product Marketing, Measurement Product, Business Marketing, and other cross‑functional teams to deliver coordinated, high‑impact support.
- Build and scale measurement frameworks, programs, and best practices that address recurring advertiser needs.
- Synthesize client and agency feedback to inform future product enhancements, partnership priorities, and go‑to‑market strategy.
- 5+ years of experience in measurement, analytics, or marketing science with a heavy emphasis on experimental design and analytics; client‑direct, agency, or platform backgrounds all welcome.
- Proven experience in data science, data analysis, measurement, or a related field, with a working command of experimentation (conversion or geo‑lift), attribution (last‑ or multi‑touch), and modeling solutions (media mix modeling).
- Ability to communicate with both business and technical stakeholders, with strong investigative skills and quantitative fluency.
- Relevant bachelor's degree in a quantitative field; graduate degree in a science, mathematics, operations, business, digital marketing, or research field preferred.
- Clear, succinct communication on complex topics, plus consultative and analytical skills with a strong client‑service focus.
The base salary range for this position in the selected city is $121,600 - $288,000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for…
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