Director, Global Communications & Advocacy, Kiehl's DMI

About Kiehl's Since 1851

Kiehl's Since 1851 is one of the world's most iconic and beloved skincare brands, rooted in a heritage of scientific formulation, community, and authenticity. As part of L'Oreal Luxe, we are committed to delivering best-in-class experiences for our consumers - and our people.

We are looking for a bold, culturally connected, and strategically minded Director of Global Communications & Advocacy to shape and drive Kiehl's presence on the world stage. This role sits at the intersection of brand strategy, storytelling, influence, and experience - and is a key driver of brand desirability globally.

• Support the development and direct the execution of the annual global communications strategy
• Set clear and measurable objectives for owned global initiatives and campaigns
• Create global communications assets (press releases, creative mailer concepts, event directives, etc.) for product and brand moments to drive awareness and recruitment
• Lead global brand experiences and event management from general planning to agency management and on-site execution at all levels
• Own the development of the brand's internal ambassador program, and global VIP and macro influencer strategy - from agency relations and contracts to IRL management
• Direct and oversee brand collaborations across industries (art, fashion, entertainment, etc.)
• Define and craft global communications & advocacy guidelines, in collaboration with the AVP, through insights that amplify the overall brand vision
• Support the AVP in the development and presentation of internal brand presentations

• Provide day-to-day support to local communications teams worldwide, ensuring their strategies and activations are aligned with global direction and deliver best-in-class results
• Advise on local event and partnership strategy, messaging, and execution

• Directly manage and support the success of the Global Communications & Advocacy Consultant
• Advise and manage market/zone stakeholders to ensure a globally consistent communications strategy is executed

• Oversee contract development and management
• Manage vendor relationships, invoicing, and payment as needed
• Oversee budget management across all department projects

• Communications, event execution, and consumer engagement
• Brand partnerships - identification and execution
• Spokesperson and talent management
• Project analysis and recapping with metrics
• Social media, with Tik Tok and Instagram as priority platforms
• VIP and influencer landscape across beauty, entertainment, and lifestyle
• The emergence of AI and how it amplifies day-to-day tasks and brand KPIs

• Increased brand awareness
• Global and market share of conversations, influence, and engagement
• Brand position in luxe beauty and total skincare markets
• Millennia ls & Gen Z recruitment
• Consumer sentiment and brand love
• Competitive analysis
• Reach, engagement, and impressions of activations ( + sales metrics where applicable)

• Building actionable plans and executing projects across groups and teams
• Leveraging cultural trends, metrics, and consumer insights to develop strategies and demonstrate success
• Compelling storytelling that drives audience understanding and creates desire

• Competitive salary: $130,000 - $175,000
• Profit-sharing and performance bonuses
• Comprehensive health, dental, and vision benefits
• Generous paid time off and holiday schedule
• Employee product discounts across L'Oreal's brand portfolio
• Access to learning & development programs and career mobility within L'Oreal Luxe

At L'Oreal, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion, or other employment practices on the basis of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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