Senior Manager,Product & Growth Marketing Job New York New York USA,Marketing / Advertising / PR

Location: New York

Develop portfolio strategy by synthesizing competitive intelligence, whitespace opportunities, consumer insights, and market trends; recommend actions to senior leadership.
Lead execution of platform strategy across Core, High Protein, and Zero Sugar, translating priorities into plans, briefs, timelines, and cross-functional deliverables.
Manage product lifecycle milestones from development through discontinuation, proactively identifying risks and dependencies.
Drive strategic execution of innovation projects from concept to launch, ensuring alignment with platform objectives.
Provide strategic direction for R&D briefs, incorporating business rationale, competitive context, and consumer insights.
Partner with business unit leaders to develop and execute go-to-market strategies.
Coordinate product launches across Creative, Shopper Marketing, Commercial, and other stakeholders to ensure flawless execution.
Align positioning, packaging, pricing, promotion, and launch readiness, escalating gaps when needed.
Own platform toolkits, messaging frameworks, claims, and brand asset guidelines; maintain evergreen assets and oversee photoshoot planning and execution.

Performance Management & Analytics

Enhance KPI tracking and portfolio performance measurement.
Guide analytical reporting toward actionable insights, ensuring focus on the most relevant business questions and performance drivers.
Translate performance data into strategic recommendations that inform portfolio decisions, innovation, and activation priorities.
Prepare senior leadership business reviews and coach junior team members on analytics, prioritization, and insight generation.

Cross-Functional Leadership

Represent the Platform Growth team across key forums, coordinating with Product Development, R&D, Creative, Shopper Marketing, and Commercial to drive execution.
Build strong cross-functional relationships to improve alignment, communication, and decision-making.
Develop consumer, product, and competitive insights that support sales tools, training materials, and product education.
Partner with Commercialization to identify channel-specific growth opportunities and inform product strategy.
Monitor competitors, consumer trends, and category dynamics, translating findings into actionable recommendations.
Partner with Consumer Insights to deepen understanding of target audiences, motivations, drivers, and barriers.
Collaborate with Loyalty and social listening teams to uncover drivers of brand fandom and identify opportunities to strengthen consumer engagement and roadmap development.

Qualifications

Bachelor's Degree
7+ years of progressive experience in product strategy, brand management, or product management
4+ years of experience in CPG
Deep understanding of coffee or beverage categories, including product development and consumer behavior
Proven track record of successfully leading product portfolios and driving measurable business results
Strong analytical capabilities with experience using data to drive strategic decisions
Excellent project management skills with ability to lead multiple complex initiatives simultaneously
Outstanding communication and presentation skills, with experience presenting to senior leadership
Demonstrated ability to influence and lead cross-functional teams without direct authority

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Senior Manager, Product & Growth Marketing