Sales Marketing Manager

Sales Marketing Manager

Department: Commercial

Employment Type: Full Time

Location: US Remote

Compensation: $60,000 - $62,500 / year

Our marketing team is a high-performing, collaborative group that thrives on partnership, innovation, and shared success. We work closely across functions, bringing together diverse perspectives to solve challenges, execute impactful campaigns, and drive meaningful business results. The team is close-knit, supportive, and genuinely invested in one another's growth, creating an environment where ideas are valued and contributions make a real difference.

For candidates looking to join a team that combines strong performance with a positive, collaborative culture, this is an opportunity to be part of something both rewarding and exciting.

Role Overview

The Sales Marketing Manager is responsible for the day-to-day execution of integrated demand generation campaigns that support pipeline growth for the company’s sponsorship, exhibitor, and marketing services sales teams. This role plays a critical part in supporting revenue generation by executing targeted, data‑driven marketing programs designed to engage prospective clients and generate qualified leads.

Reporting to the Senior Director, Global Audience Marketing & Marketing Operations, this role works closely with sales, marketing operations, and content teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall commercial objectives.

Job Description

The Sales Marketing Manager executes demand generation efforts to support revenue growth across two key areas: event sponsor ships/exhibitors and marketing services (including lead generation programs, webinars, and custom content solutions).

This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. Working across email, digital, content marketing, webinars, and partnerships, the Sales Marketing Manager executes and optimizes campaigns using marketing automation and AI‑driven tools to improve targeting, personalize messaging, and drive performance.

This role also requires strong copywriting skills and the ability to collaborate cross‑functionally to develop and deploy engaging, conversion‑focused marketing content aligned with sales objectives.

Success in this role will be defined by the ability to execute campaigns effectively, contribute to pipeline generation goals, and support sales growth across multiple business lines.

Execute Integrated Demand Generation Campaigns

Support the development and execution of multi‑channel marketing campaigns across email, webinars, content marketing, paid media, and digital channels to generate leads and pipeline for:

• Event sponsorship and exhibitor sales
• Marketing services offerings, including lead generation programs, webinars, and custom content

Manage Day‑to‑Day Campaign Operations

Own the day‑to‑day execution of marketing plans, including campaign setup, scheduling, QA, deployment, reporting, and ongoing optimization.

Leverage Marketing Automation and AI Tools

• Build, segment, and manage target prospect lists
• Personalize campaign messaging at scale
• Automate workflows and nurture campaigns
• Improve targeting and campaign effectiveness through data analysis and optimization

Develop High‑Impact Marketing Copy

• Email campaigns and nurture flows
• Webinar promotions and registration pages
• Digital advertising and promotional campaigns
• Sales enablement and marketing collateral

Ensure messaging is audience‑centric, aligned with brand standards, and optimized for engagement and lead conversion.

Support Lead Funnel Performance and Reporting

Monitor campaign performance against KPIs, providing regular updates and insights to leadership and sales stakeholders. Make data‑driven recommendations to improve lead quality, engagement, and conversion rates.

Collaborate with Sales Teams

Partner closely with sponsorship, exhibitor, and marketing services sales teams to align marketing campaigns with pipeline priorities, target accounts, and revenue goals.

Support Account‑Based Marketing (ABM) Initiatives

Assi…