Supervisor, Multicultural

Overview

Zenith is seeking a Multicultural Strategy Supervisor to help lead day‑to‑day multicultural media strategy and planning for a major healthcare client. This role sits at the intersection of culture, data, media behavior, technology, and business growth. The Supervisor will develop, execute and steward culture‑first media strategies for key audience segments (Hispanic/Latino, Black/African American, LGBTQ+, and Asian/AANHPI) and translate insights into actionable, measurable recommendations to drive stronger client outcomes.

The role is part of a large integrated team of omni‑channel strategic thinkers and works closely with strategy, investment, analytics, data, activation and inter‑agency teams. It also guides junior team members and serves as the day‑to‑day multicultural strategy resource across the business.

Multicultural strategy is a growth lens, not an add‑on. The Supervisor ensures multicultural audiences are understood with nuance, planned for with precision, and activated with the same rigor as core business priorities, driving measurable impact on brand growth and business accountability.

Success requires a fast‑moving, modern strategy mindset: hands‑on tools, fluency in data and AI, and turning complexity into clear client‑facing recommendations.

• Contribute to development of multicultural media strategies across the client portfolio with a culture‑first mindset.
• Translate cultural, behavioral, media, marketplace and competitive signals into clear strategic recommendations.
• Research, interpret and evaluate cultural marketing data, media research, audience insights and competitive activity to inform media objectives and strategies.
• Stay current on multicultural marketplace shifts, media innovation, audience behavior, platform changes, industry trends and competitive activity.
• Draft client‑facing POVs, strategic recommendations, educational materials, marketplace updates and competitive assessments.
• Evaluate media partners, platforms, content environments and emerging opportunities to determine how they can best reach and engage multicultural audiences.
• Assess media performance to determine whether objectives and strategies were met.
• Help identify innovation opportunities across the multicultural marketplace that can drive client business impact.
• Manage multicultural projects, timelines, resources and deliverables across multiple work streams.
• Support client‑facing presentations and planning deliverables with clear logic, strong storytelling and actionable next steps.
• Work hands‑on in research, media and planning tools to uncover insights, validate recommendations and support data‑driven decision making.
• Use AI‑enabled tools and systems to accelerate research, synthesize information, identify patterns, support competitive scans and improve workflow efficiency.
• Apply strong judgment when using AI outputs, ensuring all work is accurate, strategically sound, client‑ready and grounded in human intelligence.
• Turn data, research, marketplace inputs and cultural signals into concise, well‑structured deliverables.
• Help the team evolve how multicultural strategy is built, packaged and delivered in a more modern, efficient and insight‑driven way.
• Partner closely with strategy, investment, data, analytics, activation and platform teams to support multicultural media planning, execution, stewardship and optimization.
• Help connect cultural ideation to budget planning, channel recommendations, media benchmarks and executional realities.
• Serve as a key point of coordination across internal teams, inter‑agency partners and media partnerships.
• Support multicultural budget management, billing coordination and client setup processes across the portfolio.
• Manage portfolio‑level project needs, ensuring work streams move forward with clarity, accountability and strong follow‑through.
• Ensure accuracy, attention to detail and strong media intelligence across multicultural work streams.
• Communicate clearly and confidently with internal stakeholders, senior leaders, clients and agency partners.
• Help guide, collaborate with and support junior team members in day‑to‑day work.
• Act as a…