E-Commerce & Digital Growth Manager

Company Description

IV-X is a performance fuel company dedicated to building clean, purpose-engineered energy and hydration systems for athletes and high‑performers. Our products are designed to support sustained output across training, competition, and recovery. Every formulation is crafted with functionality, quality, and precision in mind, built to perform under pressure.

As we continue scaling our direct‑to‑consumer platform, IV-X is focused on building a disciplined, high‑performance digital ecosystem that drives measurable growth while protecting brand integrity across every touchpoint.

This is a full‑time, on‑site role based in the New York City Metropolitan Area for an E-Commerce & Digital Growth Manager.

This position is responsible for owning and optimizing the IV‑X Shopify ecosystem end‑to‑end. The E-Commerce & Digital Growth Manager will oversee daily site operations, product launches, conversion optimization, and performance reporting while ensuring the digital experience reflects IV‑X’s premium positioning.

The role sits at the intersection of brand, performance, and execution, working closely with leadership to support product drops, ambassador activations, and alignment across Shopify, Amazon, and additional sales channels.

• Proven experience managing a Shopify DTC storefront (required)
• Strong understanding of e‑commerce metrics including conversion rate, AOV, retention, and funnel optimization
• Experience with email and SMS platforms (Klaviyo, Attentive, or similar)
• Ability to launch new products, bundles, and limited releases efficiently
• Knowledge of CRO strategy and ability to identify and eliminate friction points
• Strong analytical skills with the ability to track performance and provide actionable insights
• Experience building automated flows (welcome, abandoned cart, post‑purchase, reorder)
• Ability to coordinate pricing and promotional alignment across multiple digital channels
• Clear written communication and brand sensitivity
• Detail‑oriented, execution‑focused, and comfortable owning measurable results
• Ability to operate independently in a fast‑paced, high‑expectation environment