Sr Brand Strategy & Marketing Associate

Posting

Title:

Sr Brand Strategy & Marketing Associate

Requisition Number: R238107

Company:
Fisher-Price, Inc.

Location:

East Aurora, New York – Address: 636 Girard Avenue, Zip Code:

Job Category:
Marketing

Pay Range: USD $79,000 - $90,000 yearly (base pay determined by location, skills, experience).

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

The Senior Associate, Brand Strategy & Marketing will support the execution of a social‑first brand strategy, helping bring the brand to life across social platforms, communities, and culture. This role partners closely with Brand Strategy & Marketing leadership to execute campaigns, identify emerging opportunities, and ensure the brand is engaging audiences in meaningful and relevant ways.

This individual will contribute to the development and activation of social and integrated marketing programs, translating strategic direction into platform‑native content, creator collaborations, and community engagement initiatives. They will bring a strong understanding of social media, digital culture, and consumer behavior, while supporting campaign planning, execution, and performance analysis.

The Senior Associate will play a hands‑on role in day‑to‑day social activation, coordinating with cross‑functional teams and agency partners to deliver impactful work. They will help monitor trends, support campaign execution, track results, and identify opportunities to optimize performance and audience engagement.

A highly organized and collaborative team member, this individual is eager to learn, comfortable managing multiple priorities, and passionate about culture, storytelling, and social media.

• Support the execution of social‑first brand strategies across key social and digital platforms.
• Monitor social trends, cultural conversations, creator activity, and emerging platform behaviors to identify opportunities for the brand.
• Contribute ideas and recommendations that support the brand’s voice, storytelling, and audience engagement objectives.
• Help maintain social content calendars, campaign trackers, and planning tools.
• Support the implementation of social and content guidelines across activations.
• Collaborate with Toy, Franchise, Studio, and Marketing teams to ensure social considerations are incorporated into key initiatives.
• Assist with gathering insights and competitive analyses to inform planning and content development.
• Execute social campaigns and activations from briefing through launch and post‑campaign reporting.
• Capture, develop, and produce social‑first content for organic and paid campaigns.
• Support product seeding programs through sample coordination, shipment tracking, creator communications, and UGC collection and curation.
• Support always‑on social programming and tentpole marketing initiatives.
• Assist with influencer and creator program coordination, including research, outreach support, briefing logistics, content tracking, and reporting.
• Coordinate with creative, production, and agency partners to ensure timely delivery of social‑first content and assets.
• Support community engagement initiatives and social participation opportunities.
• Help manage campaign timelines, approvals, and cross‑functional communication.
• Partner with regional teams to support localization and implementation of global social initiatives.
• Monitor and report on social KPIs, including engagement, reach, video views, sentiment, and creator performance.
• Compile campaign results and contribute insights for optimization and future planning.
• Support social listening efforts to identify audience trends, opportunities, and potential issues.
• Assist in maintaining reporting dashboards and performance tracking tools.
• Recommend content and platform optimizations based on campaign learnings and audience behavior.

• 3+ years of experience in marketing, social media, digital marketing, influencer marketing, or a related field.
• Experience supporting and executing social media campaigns across multiple platforms.
• Strong knowledge of Tik Tok, Instagram, You…