Senior Digital Media Planner Job New York New York USA,Marketing / Advertising / PR

Location: New York

Senior Digital Media Planner

Located at the forefront of media innovation in New York City
, this leading independent media agency excels in developing and delivering omnichannel media strategies. Leveraging leading technology and analytics, they employ a data-driven approach to solve brand challenges and drive growth. This agency is ideal for media professionals passionate about media innovation.

Due to account growth, they are seeking a Senior Digital Media Planner to develop strategic media plans across channels.

Responsibilities:

Lead the development, management, and implementation of digital media strategies for growing brands.

Build partnerships with media vendors, negotiate media buys, and manage digital campaigns, focusing on optimization and budget management.

Implement best practices in digital execution, overseeing campaign budgets and reconciliations to ensure strategic alignment.

Maintain rapport with publishers, analyze data, and report insights to clients, aiding in strategic campaign adjustments.

Manage and evaluate campaign performance, providing strategic insights to optimize outcomes and meet client goals.

Desired

Experience:

1-3 years of digital media planning experience across Social, Video, Display, and Programmatic with strong fluency in Doublick Campaign Manager or equivalent.

Prior experience with media programs such as Media Tools, IMS Clear Decisions, Gfk MRI/Simmons, Nielsen Media Impact, Nielsen AdIntel, Pathmatics.

Self-starter with solid organizational skills, able to work both collaboratively and independently.

Salary Range: $65,000-$75,000 annually, based on experience.

Gainor is committed to equal employment opportunity and providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements, and individual qualifications, regardless of race, color, religion, creed, sex, sexual orientation, gender identity, age, national origin, immigration status, marital or familial status, citizenship, physical or mental disability, genetic information, reproductive health decisions, veteran or military status, or any other protected characteristic under applicable law.

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