Engagement Specialist; Part Time

Overview

In this dynamic role, the successful candidate will directly manage day‑to‑day social media presence by generating, editing, publishing and sharing daily content that builds meaningful connections, responding to comments, and working with cross‑functional teams on crafting responses. The candidate will curate content, partner to create and manage the social editorial calendar, develop multimedia social assets, serve as the voice of the employer brand, monitor and analyze metrics, and develop strategies based on analytics.

• Maintains and optimizes NYULH's presence on social networks and blogs. Maintains NYULH's presence on Employer Review Sites and Job Seeker Forums. Develops and implements unique social recruiting strategies with Linked In, Glassdoor, Indeed and Handshake. Engages targeted talent on social media. Develops Original Digital Media Plans including a unique combination of solutions such as Job Search Aggregators, Niche Job Sites, Google AdWords, Banner Advertising through Ad Exchanges and Social Solutions.
  
  Monitors online conversations and participates in them to build brand visibility and thought leadership.
• Demonstrates strong judgement and diplomacy in navigating sensitive or challenging social media situations, including negative or inflammatory posts. Responds thoughtfully and efficiently to ensure they are addressed appropriately, while proactively identifying potential risks and opportunities.
• Coordinates the social content calendar. Creates original content that will resonate with the target audience. Curates relevant content to re‑share, and creates original Status Updates, Blog Posts, and Articles. Creates multi‑media content for various channels. Builds and maintains our content distribution network via social media channels. Identifies and repurposes content from multiple hospital departments. Interacts with legal and marketing departments when appropriate.
• Uses analytic tools to review content performance and continually improve metrics via reporting and new initiatives. Monitors brand listening and trends. Gathers, analyzes and reports on metrics. Prepares monthly/quarterly social metrics scorecard. Utilizes Databricks data for quarterly scorecards and competitor analysis.
• Builds talent communities and strengthens candidate engagement through outreach strategies and relationship‑building initiatives. Utilizes employee ambassador program and other tools to enhance candidate experience. Educates, trains users, and manages usage of social recruiting tools and best practices. Builds and engages an internal community of employees to capture and showcase authentic experiences through testimonial videos, spotlights, and content.
• Works with internal partners to stay current on employer branding and social media trends and leverages them for competitive advantage.
• Develops and maintains strong relationships with stakeholders across Communications and Marketing, serves as key liaison sharing updates and insights with Talent Management, and provides branding expertise.
• Partners with external vendors on branding and advertising to attract candidates. Utilizes Canva, Vyond and other branding platforms for engaging, on‑brand content.
• Oversees projects related to employer brand (e.g., Best Employers, HR portal). Serves as Talent Management SME for the internal HR portal, contributing to design and content updates.
• Supports organization‑wide employee and candidate engagement initiatives. Co‑leads HR Social Spaces, coordinates stakeholders, ensures compliance, partners with the Recognition team, conducts Social Roadshows, and maintains a content calendar of professional recognition dates.
• Responds quickly to inquiries from the vice president regarding recruitment issues.
• Performs other duties as assigned.

• Bachelor's degree in Marketing, Public Relations, English/Creative Writing, or related discipline.
• At least one year of experience in digital marketing, content creation, and managing social media properties.
• Strong knowledge of web and social media analytics systems such as Google Analytics.
• In‑depth understanding of using social media to connect…