Campaign Manager, Commerce Search

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

The Campaign Manager, Search is responsible for leading the success of clients’ paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members.

• Execute, manage, and optimize all e-commerce campaigns, including tactical approaches, campaign activation & maintenance, and monthly recaps, while meeting or surpassing client performance expectations.
• Assist in client strategy and growth of Retail Media Paid Search/Sponsored Product Listings, with partners like Walmart, Criteo, Chewy, Instacart, and Kroger.
• Manage the delivery of insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch.
• Collaborate with colleagues and peers across the organization to provide insight and recommendations.
• Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift.
• Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations.
• Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious
• Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions.
• Provide performance reporting against client goals with insights and optimization recommendations.
• Develop budget and performance projections for testing new partners or technology.
• Conduct monthly client billing audits and actualize bill/pay systems when applicable.
• Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
• Work to master, identify, and communicate trends in search and client industries.
• Attend client meetings, listen and participate in client discussions as needed

• Bachelor’s degree or higher in marketing, advertising, business or equivalent
• Experience in media management with an emphasis on e-commerce platforms
• Experience in hands-on experience managing and optimizing buys
• Strong analytics, organizational, and communication skills
• Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings or other relevant retailer search offerings
• Experience with 3rd party campaign managed tools (i.e. Pacvue)
• Excellent communication, writing and organizational skills
• Ability to work independently and collaboratively with diverse groups
• Proficiency in Microsoft Office including Exceland PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
• Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving…