Manager, Earned Global Media - MAC

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

• 5-star programs:
  Casting approach, seeding strategy, influencer briefs
• 3-star and 1-star programs:
  Casting and seeding approach, high-level content guidelines

• Consolidate & Guide Local/Regional Teams on MAC Crews
• Work with ED Partnerships and Advocacy on Global Influencer Partnerships
• Tribe & EMV Monthly Reports – results avail as of 13th of next month / goal to send by beginning of following month

• Develop and execute strategies to build and grow MAC online communities
• Foster a sense of belonging and encourage active participation among community members.
• Manage online forums, social media groups, and other community platforms.
• Identify and engage with relevant influencers and advocates within the community.
• Monitor community conversations and address inquiries, feedback, and concerns in a timely and professional manner.
• Organize and host online events (e.g., webinars, AMAs, contests) to boost engagement and community participation.

• Create engaging content (e.g., blog posts, videos, social media updates) that resonates with the target audience and aligns with the brand’s voice.
• Curate relevant content from other sources to share with the community.
• Collaborate with internal teams (e.g., marketing, content, social media) to ensure consistent messaging and brand representation.
• Earned Media & PR:
• Identify opportunities for positive media coverage and brand mentions in relevant online publications and blogs.
• Develop relationships with media contacts and bloggers to secure media opportunities.
• Monitor media mentions and track earned media coverage to assess impact.
• Work with Comms teams to amplify positive brand sentiment and manage potential crises.
• Performance Measurement & Reporting:
• Track and analyze community engagement metrics (e.g., reach, engagement rate, sentiment) to assess the effectiveness of community initiatives.
• Generate regular reports on community performance and provide insights to internal teams.
• Utilize data to optimize community strategies and content.

• Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
• Manage and maintain discontinued products and returns with the objective of reducing returns.
• Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
• Forecast GWP, testers and samples.
• Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.
• Analyzes sales performance of key categories.
• Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.
• Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
• Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
• Creates Account and Purchase Order ledger and follow-up.
• Supply management and responsible for giving information to relevant stakeholders.
• Manages returns and assortments.

• Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.
• Defines and presents regional marketing plans,…