Digital and Product Marketing Associate

Position

Associate, Digital and Product Marketing

Marketing Technology, User Experience, and Business Development.

Marketing.

The Associate, Digital and Product Marketing possesses a unique set of technical, marketing, and communications skills that help Van Eck to develop and implement our myriad marketing and sales initiatives, primarily across the web and email. This position works closely with a team of Marketing, Sales, and IT professionals responsible for Van Eck’s digital presence. Collectively, these teams support the business development and marketing needs of the organization, which includes three international offices;

eight separate distribution channels; and more than 70 separate investment products. Position interacts with all levels of staff, including senior management. Must be flexible, self‑motivated, responsible, hardworking, and comfortable working independently or with a team, and is able to work under pressure and meet fast‑changing deadlines. This position should express a professional interest and/or opinions in current online trends and technologies as they relate to marketing/sales software, including implementation, tactics, and project management, utilized across Van Eck’s email, website, and infrastructure programs as well as a robust understanding of sales priorities and practices along with ETF product trends.

This position requires superior creative, communication (verbal and written), and analytical skills with the ability to work on various types of projects and tasks across internal VE departments concurrently.

• Align general investment and financial knowledge and its application to marketing/business unit strategy and recommend tactics/best practices using existing resources and also/assess new platforms.
• Partner with IT to advance the speed, performance, and user interface of web properties and email efforts.
• Contribute to the Identification, scoping, development, and implementation of a fully responsive marketing tech stack, which are adaptive for new technology for future years.
• Partner with sales to effectively deliver and create lead generation, including enhancements to existing email marketing program and website, including tracking website activity, and creating business intelligence/measurement from the same.
• Meet with business units to understand their deliverables and requirements that need to be completed on a daily basis and coordinate and communicate how these align or diverge while identifying places for improvement.
• Assist in the development of strategic initiatives that help business sponsors achieve the firm’s goals.
• Provide input on project documents that are easy to understand by both Information Technology developers and business users.
• Daily maintenance and oversight of web and email production with a focus on user experience with tasks spanning content review, proofreading, data accuracy and presentation, formatting/templating, firm messaging alignment, and creative/imagery recommendations.
• Help with the training of internal marketing staff on email and web best practices around templates and potential new functions and feature that support the promotion of Van Eck products and insights.
• Support the strategy, development and execution of email and web programs including design, functionality, and reporting working closely with the Content Strategy team among others working to align internal web/email properties with external programs across social, advertising, conferences, etc.
• Partner with multiple VE departments, including Sales, Content, and Technology to identify, assess, develop, and implement functions and features within all Marketing software applications, as well as third party add‑on that add value to firm/customers. This includes but is not limited to:
  Marketo, Optimzely, Zoom, Salesforce, etc.

This job has no immediate direct supervisory responsibilities at this time. Indirect resource coordination and mentoring may be needed on occasion.

• Education:
  
  Four‑year college or equivalent education and experience. A degree in…