Social Media Manager

Sage is on a mission to improve care and quality of life for older adults, starting with those residing in senior living facilities. Falls are the leading cause of injury‑related death among adults over 65. And yet, fall prevention and emergency response systems for older adults are archaic and ineffective. At Sage we’ve built a more modern way of understanding when older adults need help, including methods for residents to alert caregivers when in need of help, and corresponding software for caregivers to triage response.

Our company mission is to create a product that our client counterparts love, and this role is a key part of that objective.

Sage is a small, tight team of ambitious, multi‑disciplinary entrepreneurs. We are a software‑enabled, mission‑driven company, and are focused only on the problems that are central to achieving that mission. At Sage, we work hard and fast but also know that to build a truly important company, we need to treat our work as a marathon, and not a sprint. The journey matters.

We’re looking for a strategic, hands‑on Social Media Manager to own Sage’s social presence end to end. This role is responsible for how Sage and its leaders show up across social platforms, combining thoughtful content creation with active engagement, analytics, and relationship‑building. You’ll help translate Sage’s mission, product value, and customer insights into consistent, platform‑native content, including short‑form and light video.

This role is ideal for someone who enjoys both creating and managing—someone who can plan a content calendar, capture and edit a short video, write strong copy, monitor performance, respond to comments, and proactively build relationships with followers and industry voices. You’ll play a key role in ensuring Sage’s social channels feel human, credible, and connected to the real world of senior care.

• Own and manage Sage’s day‑to‑day social media presence across platforms including Linked In, Tik Tok, Instagram, and others as needed
• Create and publish platform‑native content, including short‑form and light video (concepting, filming, editing, and posting)
• Write clear, compelling copy for social posts, captions, executive accounts, and occasional supporting content
• Actively monitor comments, messages, and mentions—responding thoughtfully and fostering two‑way engagement
• Track new followers and engaged users, identifying opportunities to build relationships with customers, partners, and industry leaders
• Monitor social media analytics and performance trends to understand what’s working and inform ongoing optimization
• Maintain a consistent posting cadence and content calendar aligned with company priorities
• Partner closely with marketing, leadership, and subject matter experts to surface stories, insights, and moments worth sharing
• Stay current on platform changes, trends, and best practices—bringing ideas forward while staying grounded in Sage’s brand and audience

• 3–5+ years of experience managing social media for a brand, company, or organization
• Demonstrated ability to create and edit short‑form or light video content for social platforms
• Strong writing skills, especially for concise, brand‑aligned social copy
• Experience working directly within social platforms (admin, posting, analytics, engagement)
• Comfort managing multiple accounts and priorities with a high degree of ownership
• Strong editorial judgment and ability to maintain a consistent brand voice
• Familiarity with social analytics tools and performance reporting
• Ability to balance strategy, execution, and responsiveness in a fast‑moving environment

• Experience working directly with executives/founders on content creation
• Background in B2B, healthcare, technology, or mission‑driven organizations
• Experience growing engaged audiences—not just follower counts
• Bonus: comfort with lightweight design tools or templates for social visuals

Our headquarters are located in New York City’s Union Square. We believe in cross‑team collaboration. We think good ideas can come from anyone, and we’ve designed our processes to encourage…