Influencer Strategist Job New York New York USA,Marketing / Advertising / PR

Location: New York

About Us

At HUNTER, we are recognized as a PRWeek Best Place to Work and have been named PRovoke “Consumer Agency of the Year” twice. With a team of over 350 professionals, we earn it through consumer attention, client trust and loyalty, and staff dedication.

Overview

An Influencer Strategist develops and manages influencer campaigns for clients to drive brand awareness and overall engagement with consumers. The role also provides strategic insight to clients, colleagues, and mentors team members.

Responsibilities

Manage the day-to-day elements of influencer campaigns for clients
- Build and maintain positive relationships with influencers and talent contacts on behalf of the agency and clients
- Develop and execute multiple influencer campaigns at a time; develop timelines and manage deadlines
- Craft influencer content briefs that reflect current trends and brand messaging priorities
- Review influencer content, providing edits for client approval and working with influencers to incorporate feedback
- Monitor and analyze program results to provide valuable insights and optimizations; compile thorough and accurate reports
- Identify real‑time engagement opportunities with influencers discovered via social listening; develop proactive pitches for clients to act upon opportunities
- Delegate appropriate responsibilities to Social Media Coordinators and Influencer Specialists; supervise junior staff
Develop social media influencer plans for clients
- Identify and develop influencer programs for brands by targeting and working with appropriate talent
- Apply strategic and creative thinking skills to gain insight and devise influencer strategy
- Determine quantitative and qualitative goals and benchmarks to measure success of influencer programs
Demonstrate proper writing, editing, presentation, and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, Excel documents) and agency communications
Determine the need for support staff assistance for projects/program elements and manage support staff during execution
Serve as a client contact
- Participate in client calls, meetings, presentations, and brainstorming sessions; attend client events
- Accommodate and anticipate client needs; make appropriate recommendations via emails, memos, presentations, and phone calls
- Respond to requests for information from clients in a timely and professional manner
- Share relevant articles and trends with clients, along with ways to implement and impact their business
Ability to:
- Understand the social media and influencer landscape
- Identify the nuances of influencer content performance on established and emerging social platforms
- Understand the client’s business and relevant industry trends, and use the information to develop strategic influencer opportunities
- Understand the earned media landscape; work closely with PR partners to identify opportunities when influencers can amplify earned programs
- Manage multiple projects for multiple clients in diverse industries
- Travel to client and event locations; meet with clients at their office locations or headquarters
Participate in agency brainstorm sessions for client programs
Stay current with developments in social media, influencer trends, technology updates, and top news stories in the client and brand spaces
Show integrity, attention to detail, and good judgment when working with colleagues and clients
Deal constructively with client and personnel situations
Actively participate in agency All-Hands digital meetings, committees, or departments as designated or asked
Participate in agency projects and events
Assist in compilation of awards presentations
Conduct research for new business and renewal opportunities

Qualifications

B.A. in Marketing, Public Relations, or related field
Four to six…