Senior Paid Social Strategist

Overview

The Senior Social Strategist is a self-sufficient expert responsible for the end-to-end execution of complex social campaigns and the independent management of client relationships. They serve as a strategic lead, capable of mapping high-level business goals to innovative social roadmaps while mentoring a team of direct reports to produce flawless, high-level results.

• Lead the holistic social media lifecycle from start to finish with minimal supervision
• Build client-specific social roadmaps and testing plans that drive adoption of new products and betas
• Align social strategy with business goals and broader cross-channel media plans
• Adapt leadership styles to develop direct reports and oversee team-wide operational excellence

• Excellent troubleshooting ability and advanced knowledge of social campaign management platforms
• Advanced ability to manage multiple direct reports and complex project deadlines
• Exceptional organization and meticulous attention to detail in all deliverables
• Expert fluency with numbers and complex data manipulation in Excel
• Strong internal and client-facing partnership and presentation skills
• Superior creative problem-solving and data-driven decision-making

• 2-4 years experience with paid social campaign management, agency or brand setting preferred
• Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required

• Media Strategy, Plan Development & Innovation
  • Lead the research, planning, and client-facing presentation of platform-agnostic social strategies, including independent performance projections and roadmap development
  • Partner with account management and media leads to ensure social strategy aligns with holistic media plans and supports client offline business goals
  • Drive agency-wide innovation by identifying partner betas, authoring strategic POVs, and training the broader team on emerging platform trends
  • Develop and execute superior testing plans for audiences, creative, and bidding strategies, translating results into actionable client recommendations
• Technical Expertise, Campaign Management & Media Plan Execution
  • Oversee the full campaign lifecycle—from setup and trafficking to optimization—utilizing QA checklists to ensure 100% accuracy and client brand safety
  • Drive superior performance by optimizing against complex KPIs using a mix of platform tools, third-party analytics, and social listening data
  • Leverage advanced research tools to build data-backed recommendations and stay ahead of the competitive landscape
• Reporting and Measurement
  • Serve as the final authority on reporting quality, transforming complex platform data and algorithms into accessible "real-world impact" narratives for clients
  • Coordinate with cross-channel teams (Search, Programmatic) to identify integrated media insights and demonstrate social’s influence on the broader mix
  • Lead client reporting presentations, fluently interpreting data and providing technical clarity on campaign delivery and aesthetics
• Team Management and Mentorship
  • Manage the professional development of multiple direct reports, adapting leadership styles to individual needs and ensuring a path toward next-level performance
  • Oversee outcome-based onboarding and comprehensive workflow training for junior staff, covering planning, trafficking, pacing, and accounting
  • Maintain ultimate accountability for the team’s output, conducting regular QA and progress meetings to ensure 100% accuracy and operational excellence