Senior Manager, Content

About Breast Cancer Research Foundation

Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. By investing in the best minds in science to examine every aspect of the disease from prevention to metastasis—and fostering cross-disciplinary collaboration—BCRF is accelerating the entire field and moves us closer to the answers we urgently need to be the end of breast cancer.

The Senior Manager, Content serves a critical role on the Communications & Content team working in the Marketing & Communications department, supporting fundraising, communications and brand marketing efforts. This position reports to the Director, Content.

BCRF is a trusted source for the latest news in breast cancer research and evidence‑based educational content about the disease. Between the Progress Report (BCRF’s blog) and the About Breast Cancer microsite, we’ve seen incredible growth especially in organic search. The Content team surfaces up and produces stories and collateral that are harnessed by departments across the organization to raise awareness of our mission, maintain BCRF’s stellar reputation, and inspire donations.

The Senior Manager, Content joins the team at a pivotal time, when the organization is growing and has a greater need to share and amplify BCRF‑supported research to fuel critical fundraising and awareness efforts. The senior manager is responsible for executing BCRF's organic search strategy and translating strategic priorities into actionable content recommendations, optimization plans, and measurable performance improvements.

Further, as a consummate editor and writer, the senior manager of content is BCRF's lead content operator—responsible for executing SEO and AI‑informed content strategies, producing high‑performing research and fundraising content, managing performance analytics and vendors, and translating audience insights into measurable growth in awareness, engagement, and fundraising outcomes.

This position is based in New York, New York. BCRF currently requires staff to work onsite a minimum of three days per week.

• Serve as day‑to‑day lead for fundraising content in partnership with digital fundraising agency partners to develop, edit, optimize, and measure content that supports donor acquisition, engagement, retention, and revenue growth.
• Develop and optimize website, email, and educational content that supports donor acquisition and conversion goals.
• Identify opportunities to connect high‑performing research and educational content to fundraising pathways and supporter engagement journeys.
• Partner with Digital Fundraising to test and refine content approaches that improve engagement, lead generation, and donation performance.
• Monitor and report on content‑driven fundraising KPIs, including traffic‑to‑donor conversion opportunities.
• Works with Director, Content to write and edit content about BCRF‑supported research and breast cancer inclusive of breaking news in breast cancer research for BCRF’s owned channels.
• Execute BCRF's SEO and generative search optimization roadmap across website and content properties. Serve as point person for external SEO vendors, managing deliverables, timelines, and performance benchmarks in alignment with Director‑level strategy.
• Write, produce, update, and edit SEO‑driven content. Stays relevant on SEO best practices and optimizations to keep BCRF competitive on search.
• Track and report on SEO and website performance metrics including traffic growth, rankings, engagement, conversions, and content effectiveness.
• Produce regular performance readouts for the Director, Content and Marketing & Communications leadership to inform strategy, prioritization, and resourcing.
• Partners closely with the Director, Content to ensure SEO execution supports broader content strategy, campaigns, and organizational messaging.
• Under direction of the Director, Content, produces a pipeline of timely, relevant content across BCRF’s digital and social…