Paid Media Specialist; Search & Social

Paid Media Specialist (Search & Social)

At Converge Marketing, the Paid Media Specialist plays a pivotal role in driving client success through expertly crafted paid media strategies. This hands‑on, strategic position is responsible for planning, executing, optimizing, and reporting on a variety of digital campaigns without direct people management, requiring strong cross‑functional collaboration and autonomy to deliver impactful results. The ideal candidate is highly experienced in search engine marketing (SEM), paid social, and ideally display marketing tactics, thriving in a dynamic performance‑marketing environment.

$70,000.00/yr – $75,000.00/yr

• Design, implement, and refine paid search campaigns (Google Ads, Bing Ads) and paid social initiatives (Meta, Linked In, X, Tik Tok, etc.) tailored to client objectives and key performance indicators.
• Track, assess, and report on campaign outcomes, delivering actionable insights and recommendations that drive ongoing optimization and measurable results.
• Remain up‑to‑date with the latest trends, platform changes, and emerging technologies in search and social media marketing to maintain Converge Marketing’s competitive edge.
• Collaborate closely with internal account, creative, and analytics teams to build integrated marketing strategies and provide exceptional client service.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Conduct keyword research, audience targeting, and competitive analysis to inform strategy.
• Manage campaign budgets, pacing, and bid strategies to maximize ROI.
• Support new business efforts with channel expertise, media plan development, and pitching when needed.

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 3+ years of hands‑on experience in search engine marketing and paid social media, ideally within an agency or performance marketing environment.
• Proficient in campaign management platforms such as Google Ads, Meta Business Suite, Linked In Campaign Manager, and relevant analytics tools (Google Analytics, Data Studio).
• Strong analytical skills and experience with A/B testing, conversion tracking, and performance reporting.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast‑paced environment.
• Certifications in Google Ads, Meta, or related platforms are a plus. Experience in programmatic buying is a plus.

3–5 years of direct, hands‑on experience in search and social campaign management is recommended. Candidates with agency backgrounds and a proven record of delivering measurable results in performance‑marketing environments are strongly preferred.

This role is open to all hiring statuses, including full‑time employment, contractor/consultant engagements, and flexible consulting arrangements. Converge Marketing is open to reviewing candidates across all working structures based on experience, availability, and alignment with business needs.