Product Marketing Manager - Finance Products

About Abacum

Abacum is the leading Business Planning solution for finance teams to drive performance
. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.

Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities
. Headquartered in New York
, we have offices in London and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, Better Up, Kajabi, JG Wentworth, Abridge, Cortex
, and hundreds more.

We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator
, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.

Our mission is ambitious and we can’t do it alone
- join Abacum as we build the future of Business Planning!

We are hiring a Content Operations Marketer to own how Abacum’s thought leadership, product narratives, executive perspectives, interviews, launches, and research get created, distributed, amplified, and converted into sustained visibility and demand.

This role takes content inputs from across marketing and leadership and turns them into high‑impact, AI‑powered content programs that drive organic and direct traffic, get Abacum found, and move the right audiences to conversion.

This is a hands‑on execution role for someone who knows how to use AI to build systems that scale content output, reach, and impact, not a strategy‑only position.

• Own content distribution and amplification aligned to Product Marketing priorities
• Drive organic and direct traffic growth through differentiated, high‑quality content
• Own SEO and AEO execution, from topic selection to on‑page optimization
• Write, edit, and ship content across web, blog, email, social, and You Tube
• Turn thought leadership, interviews, launches, and research into scalable derivative content programs
• Own social and video distribution, including channel execution and cadence
• Build and run AI‑enabled content workflows using tools like Hub Spot, Air Ops, Descript, Riverside, Clay, and similar platforms, using AI to accelerate research, drafting, repurposing, transcription, clipping, optimization, and iteration
• Manage internal contributors, freelancers, and sponsored creators (non‑partner)
• Partner closely with Growth on conversion signals, handoff, and performance insights
• Measure performance across traffic, engagement, and conversion contribution

• 3–5 years of experience in content marketing or content operations
• Strong writer and editor with a clear POV and high quality bar
• Hands‑on experience owning SEO and AEO execution and reporting
• Proven experience using AI tools to scale content production and distribution
• Direct experience running social, You Tube, and content distribution tools
• Ability to maximize the reach and lifespan of every content asset
• Highly organized, detail‑oriented, and comfortable operating in ambiguity

• Competitive compensation including equity package
• Competitive vacation policy
• Access to Meditopia
• Hybrid working model and flexible working hours
• Personal development including language courses

Customer Obsession:
We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.

Audacious Ambition:
We dream big and embrace discomfort. We assume risks, make on‑time mistakes and learn how to methodically accomplish our goals.

Good People:
We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.

Tough Love:
We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Compensation Range: $90K - $110K