Amazon and eCommerce Strategist , NY

Amazon and eCommerce Strategist job at Direct Agents. New York, NY.

Direct Agents is looking for an experienced Amazon Specialist and Retail Media (a plus) to lead planning, development, and execution of our e-commerce strategy across key agency accounts. Primary focus is on Amazon, with additional retail media channels (Walmart, Target, Best Buy, etc.) a plus.

This role offers a competitive salary range of $75,000 - $95,000, depending on experience, with annual performance-based compensation reviews. Potential bi-annual bonus pay is based on company and individual performance.

Direct Agents is an AI-Powered Growth Marketing Company built for brands that demand results. We drive measurable revenue outcomes for DTC marketers, subscription businesses, and B2B clients through our proprietary Kanopy platform, exclusive platform partnerships, and 23 years of performance marketing expertise. We manage $500MM in annual media spend, are NMSDC certified minority-owned, and have been recognized 7x as Crain's Best Places to Work.

Strategic Planning & Development:
Lead the planning, development, and execution of eCommerce strategy across key agency accounts, including Media Planning and Forecasting, Brand Strategy, Product & Launch Strategy, and Inventory Forecasting among others.

• Account Team Leadership:
  Lead a team of client success managers, account analysts, and associates. Ensure client objectives are met through a high performing support team.
• Market Research & Analysis:
  Proactively gather relevant data on market trends, competitor strategies, and industry developments. Use this knowledge to inform and refine our e-commerce strategy.
• Vendor and Seller Exposure with Retailers:
  Worked closely with both Seller Central and Vendor relationships, with intimate knowledge of how those systems function.
• Content Management & SEO Expertise:
  Oversee and strategize on new and existing seller content creation, SEO optimization, and management across platforms. Ensure all content follows Website and Marketplace SEO best practices, improving sessions, unit session percentage, and improving quality score/best seller rankings.
• Product Promotion:
  Oversee campaign management, product launch & promotional strategy, and advertising across Amazon & Marketplaces, working with both Seller Central and Vendor Central clients. Become familiar with DA's proprietary ad management tools and technology.
• Innovative Strategy Development:
  Continuously ideate and test out-of-the-box strategies. Collaborate with the team to develop custom solutions that cater to evolving client needs.
• Engagement with Emerging Marketplaces:
  Lead the methodology and development for emerging marketplace media, ensuring our agency remains a frontrunner in e-commerce expansion efforts.
• Client Relationship Management:
  Build and maintain strong relationships with key decision-makers across platforms. Ensure strategies align with client objectives and adjust based on feedback.
• Utilize E-commerce Tools:
  Leverage tools such as Amazon Advertising, Walmart Connect, Roundel, Google Analytics, Helium
  10 and other platform-specific utilities to optimize our online presence and sales strategies.
• Continuous Learning & Development:
  Dedicate time to understanding emerging e-commerce strategies, platform evolutions, and anticipating the future direction of the industry.

• 2+ years in e-commerce strategy, preferably with a focus on Amazon, DTC, Walmart, Target, etc. Proven success in developing and executing innovative strategies.
• Strong aptitude for autonomous thought and action, consistently demonstrating the ability to identify challenges, innovate solutions, and navigate complex scenarios without reliance on external guidance.
• Demonstrated expertise in Google Sheets and Google Slides, showcasing the ability to analyze complex data sets, craft compelling presentations, and drive data-driven e-commerce strategies.
• Exceptional verbal and written communication skills are vital for effectively engaging with clients, vendors, and internal teams. Must be persuasive, confident, and capable of building rapport.
• Familiarity with platforms such as…