Email Marketing Specialist

Cogency Global Inc.

Email Marketing Specialist – New York, NY

Hours:

9:00 am to 5:00 pm

Reports to:

Digital Marketing Manager

We are searching for an analytical yet creatively minded Email Marketing Specialist who treats every send as an experiment and every journey as an opportunity to build lasting relationships.
This is a newly created position. You will have the latitude to shape the role’s processes, best practices and success metrics, so an independent, builder’s mentality is essential.

You will design, build, and optimize acquisition and retention programs in Hub Spot, Salesforce and Mailchimp, using data to drive segmentation, targeting and continuous improvement throughout the client journey. The role sits at the intersection of business development and client success, advancing prospects through the funnel while owning key retention and upsell touch‑points in partnership with Marketing, the new BDR and Sales teams.

You will collaborate closely with the Digital, Brand, Content, and BDR teams, ensuring every campaign is data‑driven, engaging and aligned with Cogency’s FY25-27 growth priorities.

• Build, QA and deploy email campaigns and automated nurture or retention journeys in Hub Spot (integrated with Salesforce, On24, and iCapture).
• Translate prospecting, nurturing and retention roadmap into sequenced, persona‑based journeys.
• Partner with AEs and BDRs early to refine messaging, offers and timing for key accounts.
• Create programs for acquisition (prospecting and lead‑nurture campaigns) and retention & expansion (client newsletters, cross‑sell and upsell journeys, service‑update communications, win‑back series for inactive cohorts).
• Corporate communications: announcements, holiday closings, staff and client alerts, investor messaging.
• Run A/B and multivariate tests (subject lines, CTAs, cadence, content blocks); document hypothesis → result → decision and roll winners into templates or journeys.
• Maintain campaign governance: consistent naming conventions, UTM standards, pre‑flight checklists, suppression rules, and formal “Project Names” so cross‑functional teams can track progress.

• HTML/CSS: hand‑code responsive, accessible templates; build drag‑and‑drop modules for scale.
• Segmentation & Targeting: use Hub Spot properties, lifecycle stages and engagement signals to target by ICP, stage and behavior.
• List Health & Deliverability: reduce bounces and unsubscribes via sunset policies, re‑engagement streams, frequency capping and preference‑center routing; enforce suppression lists and opt‑out compliance.
• Workflows & Journeys: architect multi‑branch Hub Spot workflows with enrollment caps, exit conditions and error notifications to protect client experience.
• Data Integrity: troubleshoot field mapping, deduplication and sync issues between Hub Spot, Salesforce and other Mar Tech platforms; ensure lifecycle transitions and lead‑scoring actions behave as intended.
• Translate Brand/Content assets into email experiences aligned with tone and design standards; create reusable modules/snippets for speed and consistency.
• Serve as the email subject‑matter expert on the cross‑functional Retention Project; advise on cadence, messaging and segmentation.
• Facilitate work‑shopping sessions with AEs to capture real‑world objections and translate them into lifecycle content.
• Test visual formats (static vs. GIF, image placement, button treatments, short vs. long copy, infographics, embedded video) to improve scannability and clicks.

Own journey‑level reporting in Hub Spot and Salesforce dashboards, covering:

• Engagement: opens, CTR, CTOR.
• Retention: renewal rate, cross‑sell revenue uplift, churn or reactivation trends.
• List Health: bounces, unsubscribes, spam complaints, inactive cohorts.

Provide insight‑driven recommendations on what to scale, pause or test next for leadership.

• 3–5 years hands‑on email marketing and automation experience (Hub Spot required; Salesforce and Mailchimp preferred).
• Proficiency in responsive HTML/CSS for email; comfortable with Hub Spot Design Manager.
• Advanced…