Digital Marketing Manager

Since our inception in 2017, PURPLE has been on a mission to redefine denim culture. Blending industrial design, streetwear, and luxury fashion, we've curated a collection of men’s denim and luxury basics that transcend trends. At PURPLE, we take pride in challenging conventions through design that is grounded in a contemporary spirit and timeless quality.

We are a team of creative, collaborative, and highly dynamic people who love what we do, and we strongly believe that our diverse team of motivated individuals makes our company strong and successful. We are currently looking for a self‑motivated, detail‑oriented Digital Marketing Manager to join our team in New York.

The Digital Marketing & CRM Manager plays a key role in executing and evolving Purple Brand's digital presence across owned channels including email, SMS, social media, website content, and customer lifecycle communications. This position is responsible for delivering a seamless brand experience across the customer journey—from acquisition and engagement through retention and loyalty—while ensuring all digital touchpoints reflect the brand's premium positioning and cultural relevance.

• Partner with the Head of E-Commerce & Retail to support and execute the brand's digital marketing and CRM strategy across email, SMS, social media, and website content.
• Manage day‑to‑day owned media workflows and ensure all digital communications align with brand voice, seasonal priorities, product launches, and business objectives.
• Oversee the creation and management of copy across digital channels, ensuring consistency in tone, messaging, and brand accuracy.
• Develop creative briefs and coordinate timelines, approvals, assets, translations, and deliverables across multiple stakeholders and regions.
• Build, schedule, test, and deploy all email and SMS marketing communications across various markets and customer segments.
• Own the execution of customer lifecycle marketing initiatives including welcome journeys, post‑purchase communications, retention programs, VIP outreach, win‑back campaigns, and product launch communications.
• Partner with E-commerce and Retail teams to develop CRM strategies that strengthen customer retention, increase repeat purchases, and drive customer lifetime value.
• Manage audience segmentation and personalization efforts to deliver relevant and elevated customer experiences across all CRM touchpoints.
• Maintain the seasonal digital marketing and CRM calendar in partnership with merchandising, buying, retail, and cross‑functional teams to align campaigns with product deliveries, launches, and company priorities.
• Support the evolution of the brand's social media presence through strategic input, content planning, and performance insights.
• Collaborate with internal creative teams, copywriters, and external partners or agencies to execute digital campaigns and content initiatives.
• Ensure all digital touchpoints—including email, SMS, website, and social channels—deliver a cohesive and elevated customer experience reflective of the brand.
• Manage reporting and insights for digital marketing and CRM initiatives, consolidating performance data into clear and actionable monthly reports.
• Monitor key KPIs including engagement, conversion, retention, repeat purchase rate, customer lifetime value, and campaign performance.
• Act as a key cross‑functional partner across merchandising, buying, retail, creative, e‑commerce, and global marketing teams to ensure alignment and timely execution of initiatives.
• Manage and mentor one direct report while fostering a collaborative, entrepreneurial, and solutions‑oriented team environment.

• Minimum of 5 years of experience in digital marketing, CRM, lifecycle marketing, brand marketing, or communications, preferably within luxury fashion, premium retail, beauty, lifestyle, or a creative agency environment.
• Demonstrated experience managing email marketing, SMS marketing, customer lifecycle campaigns, digital campaign execution, and content workflows.
• Strong understanding of CRM strategy, customer segmentation, retention marketing, and customer journey optimization.
• Experience working…