Artist Marketing & Audience Manager

About FADER Label

For over 25 years, FADER Label has been at the forefront of discovering and developing groundbreaking musical talent. The current and former home to critically acclaimed artists including Clairo, Del Water Gap, Slayyyter, Binki, Yuna, James Ivy, Matt and Kim, and many more.

We're seeking an Artist Marketing & Audience Manager to lead digital campaign execution, audience development, and creator partnerships across FADER Label, FADER Management, and FADER Editorial.

This role sits at the intersection of music, media, and culture, working closely with artists, managers, marketers, editorial teams, and brand partners to help campaigns reach and engage audiences. The ideal candidate brings a strong understanding of digital marketing, creator ecosystems, and audience growth, along with a genuine passion for music and culture.

This role reports to the General Manager of FADER Music Group.

• Lead day-to-day execution of digital marketing campaigns for artist releases, tours, and key moments
• Collaborate with artist managers, creative teams, and external partners to develop campaign plans and audience strategies
• Manage timelines, assets, approvals, and campaign deliverables across multiple projects
• Identify opportunities to extend campaign reach through social, creator, and community channels
• Support release planning from announcement through launch and beyond

• Develop strategies that grow artist audiences and deepen fan engagement
• Identify emerging audience behaviors, platform trends, and content opportunities
• Partner with internal teams to ensure campaigns are optimized for platform-specific audiences
• Help build repeatable audience growth systems across FADER's artist and media properties

• Build and manage relationships with creators, taste makers, fan communities, and digital publishers
• Develop creator strategies that support artist releases and company initiatives
• Coordinate creator activations, partnerships, and influencer campaigns
• Identify new partnership opportunities across social platforms and emerging communities

• Partner with FADER Editorial to maximize the reach of interviews, cover stories, video content, and editorial franchises
• Develop distribution strategies that extend content beyond owned channels
• Help connect artist, media, and brand initiatives where appropriate

• Track campaign performance across platforms
• Monitor audience growth, engagement, and creator campaign effectiveness
• Develop reporting and recommendations for internal teams and partners
• Use data and insights to inform future marketing strategies

• Curious and knowledgeable about music, culture, media, and how audiences engage online
• Comfortable balancing creative thinking with operational execution
• Highly organized and able to manage multiple campaigns simultaneously
• Strong communicator who enjoys collaborating across teams
• Self-motivated and comfortable working in a fast-moving environment
• Someone who takes initiative and enjoys building things from the ground up

• 3–5 years of experience in artist marketing, digital marketing, audience development, influencer marketing, or creator partnerships
• Experience working at a record label, management company, media platform, creator agency, entertainment company, or consumer brand
• Strong understanding of Tik Tok, Instagram, You Tube, and emerging social platforms
• Experience managing digital campaigns and coordinating cross-functional stakeholders
• Familiarity with creator marketing and influencer partnerships
• Experience using analytics and reporting tools to evaluate campaign performance
• Excellent organizational skills and attention to detail

• Pay range for this role is between $69,000 and $90,000
• Comprehensive benefits package:
  Medical, Dental, Vision
• Paid vacation and company holidays
• Short and Long Term Disability
• Flexible Spending Account
• 401K with company match
• Opportunity to work across music, media, and culture within a collaborative team environment

FADER Label is an Equal Opportunity Employer committed to building a diverse and inclusive team. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other protected status.