Media Lead Analyst, Vice President

Citi is looking for a Media Campaign Lead Analyst to own and execute integrated paid media campaigns for our credit card portfolio — spanning TV, streaming video, out‑of‑home, audio, social media, and influencer channels. Sitting within Citi's Paid Media Channels organization, this hands‑on campaign management role will drive day‑to‑day execution, coordinate across agencies and internal teams, and ensure every campaign lands with precision across multiple touchpoints.

• Manage the day‑to‑day execution of integrated paid media campaigns for Citi's credit card products across TV, streaming, out‑of‑home, audio, social media, and influencer channels—ensuring deadlines, quality standards, and campaign goals are consistently met.
• Oversee all campaign work streams from initial brief through to live delivery, maintaining clear timelines, managing dependencies, and keeping all stakeholders aligned throughout.
• Develop consumer insight‑driven campaign briefs and lead agency briefing sessions, providing direction grounded in audience understanding and competitive context.
• Coordinate day‑to‑day agency relationships across multiple partners, tracking deliverables, resolving issues as they arise, and ensuring output meets brief requirements.
• Drive message consistency and integration across all paid channels and Citi‑owned properties, working closely with social, PR, product, media, and digital teams.
• Manage the legal and product review process for all media creative, ensuring timely approvals and that all content is accurate, compliant, and consumer‑ready.
• Monitor the competitive landscape for your product areas, flagging relevant activity to internal teams and identifying implications for live and upcoming campaigns.
• Apply consumer research and post‑campaign learnings to continuously sharpen briefs, refine execution, and improve campaign performance over time.

• Hands‑on experience executing integrated, multi‑channel paid media campaigns—including TV, digital video, out‑of‑home, audio, and social media—with direct accountability for day‑to‑day campaign management.
• Strong organizational skills with the ability to manage multiple campaigns and work streams simultaneously, maintaining accuracy and meeting deadlines in a high‑volume environment.
• Proven ability to manage external agency relationships on a daily basis, tracking deliverables and providing clear, actionable direction.
• Confident communicator who can coordinate and align cross‑functional teams—including media, social, PR, product, and digital—around shared campaign goals.
• Experience managing legal and compliance review processes for marketing or advertising creative in a regulated environment.
• Commercially aware with the ability to connect campaign execution to broader business outcomes, including brand awareness and customer acquisition.

• Background in financial services or credit card marketing, with an understanding of how regulated industries shape campaign development, approvals, and messaging.
• Experience using consumer research and media measurement data to inform brief development and optimise in‑flight campaign performance.
• Familiarity with influencer marketing execution as part of a broader paid media strategy.

• 6–10 years of experience in consumer marketing, advertising and/or media.

• Bachelor’s/University degree;
  Master’s degree preferred.

Salary range: $129,840 – $194,760. In addition to salary, Citi’s offerings may include discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental and vision coverage; 401(k); life, accident and disability insurance; wellness programs; paid time off packages, including planned vacation, unplanned sick leave, and paid holidays. Benefits may vary by jurisdiction, job level and date of hire.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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