Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care

Position Title: Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care

Function: Marketing

Location: NY, US

Work Arrangement: Hybrid

This is a high-impact global role within Prestige Care, responsible for leading the development and delivery of the global activation and content strategy for Sebastian Professional—a culturally iconic, stylist-led brand rooted in artistry, individuality, and creative expression.

The Senior Manager plays a critical leadership role in translating global brand strategy into scalable, high-performing activation frameworks, ensuring they are effectively implemented across markets to resonate with both professional hairstylists and consumers worldwide. This requires a strong understanding of the professional hair ecosystem, emerging cultural trends, and the evolving expectations of modern creators and clients.

This role serves as the center of the wheel within the Activation team, partnering across functions to ensure that brand communication, social, influencers/creators, talent, community, events, web, eCommerce, and CRM strategies are aligned to an integrated global activation approach. The Senior Manager supports the development of globally aligned content ecosystems and campaign frameworks, while working closely with markets to enable adoption and local adaptation.

Success in this role requires the ability to operate within a global, matrixed organization, influence stakeholders, and ensure strong, consistent execution across channels and markets.

Success is defined by delivering clear, cohesive, and scalable activation across key consumer and professional touchpoints, contributing to brand desirability, stylist engagement, and business growth.

• Lead the development and rollout of global activation and content strategies across base business and innovation launches, ensuring alignment with Sebastian's brand DNA
• Translate brand and innovation strategy into clear, scalable global frameworks that can be effectively deployed across markets.
• Define the role of campaigns, always-on content, and cultural moments across digital and physical touchpoints in partnership with cross-functional teams
• Develop activation principles and toolkits that balance global consistency with local flexibility
• Act as a global thought leader on the professional hairdresser and creative community to inform strategy development

• Leverage a strong understanding of hairstylists as creators, taste makers, and brand advocates, alongside evolving consumer behaviors.
• Translate insight into content, messaging, and channel strategies that connect with both audiences.

• Lead the development of integrated global campaigns and production briefs across all priority initiatives (new launches and commercial innovation)
• Partner with Creative and agency partners on:
  • Content ecosystems and deliverables
  • Channel roles (social, CRM, digital, influencer, education)
  • Key messages, storytelling, and proof points
• Ensure campaigns are cohesive across paid, owned, earned, and experiential touchpoints through strong cross-functional coordination to deliver a unified brand narrative globally.

• Define and implement a global digital content ecosystem across:
  • Brand websites
  • Pure play and e-tailer environments
• Establish clear content frameworks, formats, and standards to enable consistency across markets.
• Partner with digital and eCommerce teams to ensure content supports performance KPIs, conversion, and discoverability.

• Define the global CRM activation approach, including messaging hierarchy, cadence, and role within the broader ecosystem
• Partner with digital and media teams to strengthen SEO strategy, ensuring aligns with search behavior and supports discoverability

• Partner cross-functionally with Brand Strategy & Innovation, Creative, Educations, and Activation COEs (Social Media, Talent/Influencers, Communities & Events)
• Deliver holistic activation direction to markets, not fragmented channel plans
• Influence local markets to adapt global strategies in ways that feel locally relevant while maintaining brand consistency.
• Drive adoption of global frameworks by through clear communication, usability, and ongoing support.

• Manage and develop one direct report, providing clear direction, coaching and feedback.
• Set high standards for strategic thinking, execution, and collaboration.
• Foster a culture of teamwork, accountability, and cross-functional partnership.
• Contribute to a positive, high-performing team environment

• Manage relationships with agency partners to ensure alignment on scope, timelines and deliverables
  • Clear scopes of work, timelines, and deliverables
  • Strong creative output aligned with Sebastian's brand ambition
• Provide clear…