Senior Manager, Brand Social

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive.

But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in‑person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around.

In time, this will drive quality up and prices down.

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

This role is central to shaping how patients and providers perceive and engage with Zocdoc. You’ll help ensure our brand reflects the humanity of healthcare and the value of Zocdoc through storytelling, creative, and community engagement that strengthen our reputation and drive affinity. Your work will make Zocdoc not just a platform people use, but a brand they love, believe in and want to be a part of.

• Lead Zocdoc’s organic social strategy (Instagram, Tik Tok, You Tube, and emerging channels), building awareness, affinity, and engagement among patients and providers.
• Develop and execute always-on social programming and campaigns, ensuring content is high-quality, on-brand, and optimized for each platform.
• Lead content ideation and oversee production.
• Manage internal and external creatives to deliver best-in‑class social content.
• Contribute to broader brand initiatives, bringing social insight and creative input into the development of strategy and creative.
• Experiment with formats, trends and real-time moments that extend reach and cultural relevance.
• Lead community management, acting as the voice of Zocdoc on social platforms, participating in conversations, and building meaningful relationships with audiences and creators.
• Own performance tracking and analytics for organic social, translating insights into clear actions and continuous optimization.
• Build systems and workflows that enable efficient, high-quality creative production at scale.
• Drive cross‑functional alignment. Partner with internal stakeholders to ensure integrated storytelling and maximize the impact of campaigns, launches, and brand moments across social channels.
• Define and drive Zocdoc’s creator strategy, ensuring strong brand alignment, and measurable impact.

• A strategist who can connect social efforts to brand and business goals.
• A creative thinker who brings distinctive ideas, programs, and strategies to the table.
• An action‑oriented maker who likes to get hands‑on: writing briefs, doing the work, bringing ideas to life that move the needle.
• A true collaborator who values strong cross‑functional partnership and approaches work as a team sport.
• Analytical, using data and insights to measure and continually improve performance.
• A process‑oriented builder, excited to build the systems and foundations that will help the brand scale.

• 8–10 years of experience in organic brand social
• Proven track record developing and executing social strategies that drive brand growth
• Experience in community management
• Familiarity with reputation management and social listening
• Experience building scalable social frameworks and measuring performance; connecting efforts back to the business.

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Co…