Head of Media

Salary : $168,000 - $210,000 annually + bonus opportunity Job Family :
Media Location :
United States - New York Office

Lead Dyson’s U.S. media strategy across all channels, integrating full-funnel planning and activation to grow both category and brand presence. Partner with category directors and cross-functional teams to create annual plans, optimize campaigns, and maximize media effectiveness.

• Shape and implement annual media plans per category, plus cross-category brand initiatives
• Identify high-performing and emerging media channels; test, learn, and refine strategies
• Oversee budget planning, costing models, and scenario planning to achieve commercial objectives
• Develop and maintain a Brand to Demand operating model, balancing brand-building and direct revenue goals
• Measurement & Optimization
• Lead media mix modeling (MMM), collaborating with insights, analytics teams, and agency partners
• Cascade actionable MMM reports; drive an environment of continual performance review and learning
• Set and review agency KPIs, ensure campaign optimization, and maximize ROI
• Media Planning, Evaluation & Auditing
• Manage agency partners to reach the right audiences across digital/traditional platforms, and innovate throughout the purchase journey
• Ensure timely campaign delivery and maximize value of media investments
• Collaborate globally to track performance, refine plans, and implement digital initiatives
• Drive integrated digital campaigns, working closely with e-commerce, , and affiliate teams
• Increase site traffic, conversion rate, and average order values using data analytics and major digital platforms
• Manage budgets, negotiate services, and build comprehensive media views for each funnel stage
• Build, develop, and motivate a high-performance media team
• Inspire passion and expertise in digital media, foster continuous improvement, and support internal/external communication

• Bachelor’s degree in Business or related field
• 10+ years total marketing experience, including 5+ years in digital and 3+ in senior leadership roles
• Deep experience with transactional websites for consumer brands, paid search, and analytics
• Strong grasp of media channels, digital creative assets, web technologies, campaign optimization, media mix modeling, and ROI evaluation.
• Proven ability to manage agencies, direct projects, motivate teams, and communicate effectively
• Innovative, proactive, and detail-oriented
• Experience with major analytics tools, online search marketing certification (preferred)
• Able to travel up to 25%
• Strong project management, leadership, and team-building skills
• Deep understanding of Dyson’s brand and values

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)
• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Dyson Product Discounts
• Multi-Level Healthcare Coverage Options
• Company paid Short-Term and Long-Term Disability

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Dyson is an Equal Opportunity Employer.

Dyson is an equal opportunity employer. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other dimension of diversity.