CRM & Retention Marketing Manager

Job Title: CRM & Retention Marketing Manager

Location: New Jersey (Hybrid / Remote Open)

This fast-growing direct-response business focuses on high-volume outbound marketing and customer acquisition. Operating with an established technical ecosystem and a sophisticated suite of tools, the company scales rapidly by leveraging data-driven lead retargeting and high-impact digital campaigns. The organization provides a high-energy environment focused on performance, market growth, and clear ROI, making it an ideal space for a results-oriented marketer.

The CRM & Retention Marketing Manager will take full ownership of scaling outbound marketing efforts across email, SMS, promotions, and lead retargeting channels. Reporting directly to leadership, this role involves managing large-scale campaigns, coordinating with external list vendors, and optimizing automated workflows to maximize conversions. This is an execution-focused, direct-response position requiring a professional who excels at list management, deliverability tracking, and high-volume revenue generation rather than traditional brand marketing.

• 3+ years of experience in email marketing, SMS marketing, CRM/lifecycle marketing, and direct-response lead generation
• Experience managing large outbound campaigns and optimizing list performance
• Solid understanding of email deliverability, sender reputation, and list management
• Professional background within the automotive, warranty, insurance, financial services, affiliate marketing, or call-center sectors

• Experience with automated campaign tools and platforms like Klaviyo, Hub Spot, Active Campaign, Go High Level , Twilio, Send Grid, or Zapier
• Aggressive growth mindset with a highly analytical approach to marketing ROI
• Comfortable operating and executing quickly in a high-volume outbound environment

• 60% Email Marketing Infrastructure & Automated Flows
• 40% SMS & Text Retargeting Campaigns

• 70% Hands On (Campaign execution, list hygiene, A/B testing, deliverability tracking)
• 30% Team Collaboration & Vendor Management (Partnering with sales/leadership, coordinating with list vendors)

• Competitive Base Salary: $70,000–$80,000
• Bonus eligible:
  Performance Bonuses

You will receive the following benefits:

• Medical, Dental, and Vision Insurance
• Vacation Time & Paid Time Off
• Clear Growth Opportunities within a fast-moving, performance-driven culture
• Hybrid work flexibility (1 day per week in the NJ office, with remote options for exceptional nationwide talent)

Applicants must be currently authorized to work in the US on a full-time basis now and in the future.