Director, Content Strategy & Organic Marketing , NY, View

Position: Director, Content Strategy & Organic Marketing New York, NY, USA View role
Location: New York

## Director, Content Strategy & Organic Marketing Apply locations:
New York, NY, USAtime type:
Full time posted on:
Posted Yesterday job requisition :
JOBREQ-2615858
** The opportunity
** Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators and players worldwide. We're looking for a Director, Content Strategy & Organic Marketing to lead our content function at a moment when the way people discover and consume information is fundamentally changing. This is a role for a content leader who thinks in systems as much as in stories.

You'll be responsible for building and running the team, processes, and infrastructure that turn content strategy into published work that drives organic growth — across Unity's core game development and creator tools, and our expanding consumer and prosumer market. You'll partner closely with our AI SEO specialist, who owns keyword research and LLM optimization strategy, and with peers across Product Marketing, Integrated Marketing, Comms, and Brand Studio.

Your job is to take that strategy and build the operation that executes on it: with quality, at scale, and with clear accountability for results. This is a director-level role leading a team, reporting into the Sr. Director, GTM Marketing. You'll have real scope to define how this function works, and real accountability for the results it delivers.
** What you'll be doing
*** Build and lead a high-output content team spanning writers, editors, and content ops — setting direction, workflows, and quality standards
* Define content strategies for integrated marketing and demand generation campaigns in close partnership with Product Marketing and Integrated Marketing
* Partner with our AI SEO specialist to translate keyword research and LLM optimization signals into a prioritized content roadmap and production plan
* Own the content production infrastructure: editorial calendars, briefing systems, review workflows, publishing pipelines, and QA standards that scale output without sacrificing quality
* Explore and implement AI tools and automation workflows (Claude Cowork, Jasper) to increase throughput while maintaining brand voice and accuracy
* Oversee production of high-quality content across formats — articles, ebooks, videos, webinars, social posts, and marketing collateral — in service of company goals
* Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns and ensure consistency across channels
* Partner with customers, and industry professionals to create authentic content that highlights Unity's features, industry use cases, ads and monetization offerings, and community engagement
* Serve as a trusted partner and advisor to leadership across Unity's Ads, Game Development, Industry and AI businesses
* Utilize data analytics to inform content strategy, monitor performance, and optimize engagement across platforms — providing regular reporting and insights to senior leadership
** What we're looking for
*** At least seven (7) years of experience in content marketing, with at least three (3) years in the gaming industry or a closely adjacent developer tools or prosumer SaaS environment
* Demonstrated experience building content programs at scale — not just campaigns, but repeatable systems and infrastructure in B2B and B2C
* Strong understanding of demand generation and integrated marketing, with experience creating content strategy that supports pipeline goals and executes across formats
* Fluency in AI SEO and LLM optimization — enough to be a strong partner to our SEO specialist and make informed editorial decisions based on their guidance
* Working knowledge of SEO fundamentals: content hierarchy, internal linking, and how content structure affects discoverability
* Hands-on experience with AI-assisted content workflows — you've used automation tools and AI writing systems, and know how to apply them thoughtfully at scale
* A history of leading and developing multi-disciplinary content teams — writers, editors, strategists, and ops-focused roles
* Strong analytical instincts — you set measurable goals, track performance, and use data to make…