Senior Director, Global Demand Generation & Performance Marketing

About Us

At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights.

Join us as we empower tomorrow’s world at work.

WeWork is seeking a seasoned and strategic marketing leader to serve as the Senior Director of Global Growth, overseeing Demand Generation and Performance Marketing on a global scale. Reporting directly to the Global Chief Marketing and Communications Officer, this role will drive WeWork’s performance marketing efforts across media, digital marketing, web, and SEO. The successful candidate will have a demonstrated ability to lead complex, global marketing initiatives within a matrix organization and a proven track record of delivering measurable results across both B2B and B2C audiences in various regions.

They will need to strategize and execute multi-channel media campaigns, optimizing to deliver a high ROI and downstream funnel impact.

This position requires expertise in demand generation and performance marketing for a global organization, with a focus on driving, measuring and optimizing impactful campaigns and lead generation efforts targeting SMBs, real estate brokers, and enterprise clients. Prior experience working in the commercial real estate sector or a similar field is highly desirable.

The role demands exceptional cross-regional and
-functional collaboration skills, cultural fluency, and the ability to manage and execute strategies that address both global opportunities and local market nuances. This is a unique opportunity to shape the global growth trajectory of WeWork while leading a high-performing team.

Responsibilities:

• Develop and implement a global demand generation and performance marketing strategy aligned with WeWork’s business priorities.

• Monitor and report on global marketing performance and ensure campaigns are optimized for impact across multiple regions.

• Adapt strategies to address the unique dynamics and challenges of international markets.

• Build and optimize demand generation funnels to increase lead volume and customer conversion across B2B and B2C segments, including SMBs, brokers, and enterprise clients.

• Partner with sales, product, and creative teams to align marketing initiatives with business goals

• Create scalable marketing funnels tailored to regional and local needs while maintaining global consistency.

• Direct the global media strategy, optimizing campaigns across digital, social, and traditional channels for various markets.

• Leverage testing and data insights to refine messaging and enhance performance in key regions.

• Manage marketing budgets and allocate spend across channels for maximum ROI

• Own digital marketing performance metrics including CAC, ROAS, conversion rates, LTV, retention, and pipeline contribution

• Oversee and manage the global web presence and experience to ensure it operates as a high-performing, regionally relevant lead-generation platform.

• Develop and execute SEO & GEO strategies to improve visibility and organic traffic across markets and search platforms.

• Analyze and report on global campaign performance to identify areas for improvement and optimization.

• Lead deep analysis of business performance to inform marketing strategy.

• Build self-service reporting tools to deliver performance insights to marketers.

• Drive refinement of global attribution models and forecasting.

• Lead, build and mentor a geographically distributed high-performing marketing team of 10+ people, as well as external agency partner relationships, across demand generation, digital marketing, and SEO/GEO.

• Foster a culture of innovation, collaboration, and operational excellence globally.

• 12+ years of experience in demand generation, digital marketing, performance media, or growth marketing in a…