Social Media Manager

Social Media Manager

AKA NYC is a global, award‑winning, full‑service advertising agency specializing in theater & live entertainment, arts & culture, attractions & destinations, and sports & leisure. We are content‑forward and data‑fueled with a proven record of delivering cross‑platform campaigns that get results.

We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway’s biggest shows, world‑renowned institutions and museums, vibrant attractions, and dynamic sports organizations. From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections.

AKA NYC is looking for a Social Media Manager to lead social strategy, content development, and output for select clients. The ideal candidate is a proven strategic and innovative thinker that can bring ideas to life across social platforms in a creative way. This role requires an elevated level of strategic thinking, creative excellence, and operational leadership, with a strong ability to independently drive campaigns from concept through execution.

Reporting to the Associate Director of Social Media, the Social Media Manager is a full‑time exempt position that is based in New York City.

Salary
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The salary range for this position in New York, NY is $66,300 to $85,000 per year. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and years of experience. A discretionary bonus may be provided as part of the total compensation package.

• Lead social media strategy, content development, and execution across multiple client accounts.
• Serve as a strategic partner to clients, providing recommendations, insights, and education on social media best practices and emerging trends.
• Develop social marketing strategies, content calendars, KPIs, and measurement frameworks that support client goals.
• Collaborate with creative, media, and client services teams to bring innovative, audience‑first campaigns to life.
• Create and oversee engaging social content, including photo, video, and short‑form content tailored to platform‑specific best practices.
• Capture content on‑site as needed, including rehearsals, performances, events, and other key campaign moments.
• Monitor campaign performance, identify opportunities for optimization, and communicate results and recommendations to clients.
• Contribute to the growth of the social media team through collaboration, mentorship, and process improvements.
• Support new business initiatives, including pitches, audits, and strategic recommendations.

• 3 - 6 years of professional experience in social media, content marketing, or communications, preferably within the entertainment, arts, cultural, or live events sectors. Agency experience preferred.
• Proven ability to independently lead social strategy and execution across multiple accounts with minimal oversight.
• Deep understanding of social media platforms, their advertising tools, rules of engagement, and emerging trends, with a demonstrated ability to translate this knowledge into innovative campaigns.
• Strong conceptual and creative instincts, with a track record of developing culturally relevant, audience‑first ideas that perform.
• Hands‑on experience with mobile‑first content creation, including iPhone filming, short‑form video editing, and design tools such as Canva or platform‑native editing suites.
• Fluency in social trends, formats, and storytelling techniques, including a strong grasp of visual and verbal hooks that drive engagement.
• Excellent verbal and written communication skills, with the ability to present strategies and creative ideas clearly and persuasively to clients and senior stakeholders.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Demonstrated ability to mentor and collaborate with junior team members, contributing…