Influencer Manager

Established in 2004,
OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries, delivering tailored creativity that resonates deeply with audiences.

As part of The Brandtech Group
, we leverage cutting‑edge AI to revolutionize how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Influencer Manager

Location:

New York, United States

You will connect Dove with creators who bring its brand to life in an authentic, relatable way across social platforms. This multi‑faceted role blends influencer strategy, relationship management, creative thinking, and project management. Your success will be defined by a thriving creator community that delivers high‑quality content, scales across markets, and fosters genuine advocacy.

• Identify, contact, and recruit creators on an ongoing basis, building a diverse community that authentically represents Dove’s brand values.
• Evaluate potential partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty.
• Maintain a structured creator database, tracking tiers, content output, performance, and relationship status.

• Develop and manage Dove’s engagement program, building genuine, long‑term relationships rather than transactional, campaign‑by‑campaign partnerships.
• Manage ongoing communication, ensuring creators feel valued, informed, and connected to Dove’s purpose.
• Create and distribute newsletters, updates, and exclusive content.
• Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight.
• Ideate and produce creative product mailers and gifting activations that surprise and engage creators in a personal, on‑brand way.

• Brief and manage creators for campaign activations, always‑on content, product launches, and cultural moments, ensuring deliverables are on time and on brand.
• Develop creative briefs that give creators clear direction while allowing authentic, platform‑native expression.
• Coordinate with creative and social teams to integrate influencer content into broader calendars and plans.
• Track and record all content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations.

• Report on campaign performance, community growth, engagement metrics, and program impact, using data to refine strategy and demonstrate value.
• Monitor content quality and audience response, identify what’s working, and feed learnings back into briefs and strategy.
• Track program operations, including newsletter engagement, event participation, and community health metrics.

• Shape and refine the program’s processes, tools, and ways of working, building a model that is efficient, scalable, and replicable.
• Support expansion into additional markets, adapting the approach for different regions, platforms, and audiences.
• Contribute to the wider studio’s influencer strategy, sharing best practices and insights that raise the standard across the team.

• Partner with the Dove brand team on influencer strategy, presenting program updates, campaign results, and recommendations with clarity.
• Manage client feedback and approvals within the influencer workflow, keeping stakeholders informed and the process running smoothly.

• 3+ years of experience in influencer marketing or creator management, preferably with consumer brands in beauty or related sectors.
• A proven track record of identifying, recruiting, briefing, and managing influencers across Tik Tok, Instagram, You Tube, and emerging platforms.
• Experience building and maintaining ongoing creator communities or ambassador programs, not just one‑off campaigns.
• Strong project management skills, managing multiple relationships and…